Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for planning, implementing, and managing digital marketing campaigns to promote the company’s tile, mosaic, sanitary ware, and other interior finishing products. The role focuses on increasing brand awareness, generating qualified leads, driving customer engagement, and supporting sales through effective online marketing strategies.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with the company’s business and sales objectives.
• Manage and maintain the company’s social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
• Create engaging content featuring tiles, mosaics, sanitary wares, interior design solutions, product features, and project applications.
• Plan and develop content calendars, captions, promotional materials, and campaign concepts.
• Coordinate with the Sales, Marketing, and Design teams to promote new products, showroom displays, and completed projects.
• Manage and optimize paid digital advertising campaigns, including Meta Ads and other online advertising platforms.
• Monitor campaign performance, website traffic, engagement, leads, and conversion rates.
• Prepare regular digital marketing reports and provide recommendations for campaign improvement.
• Conduct market, competitor, and customer research to identify digital marketing opportunities and trends.
• Assist in improving the company’s online presence, brand visibility, and customer engagement.
• Coordinate with graphic designers, photographers, videographers, and other content creators when necessary.
• Support promotional campaigns, product launches, showroom events, and other marketing activities.
• Ensure that all digital content is consistent with the company’s branding and positioning.