Email Marketing Specialist

Key Responsibilities

• Plan, create, and execute email marketing campaigns that align with client objectives and drive engagement, lead generation, and conversions.
• Develop compelling email copy, subject lines, and calls-to-action while ensuring brand consistency and high deliverability.
• Build, segment, and manage email lists to target the right audiences with personalized campaigns.
• Create automated email workflows, drip campaigns, lead nurturing sequences, newsletters, and promotional campaigns.
• Monitor campaign performance, analyze key metrics, and optimize campaigns through A/B testing.
• Collaborate with design and marketing teams to produce visually engaging email templates and marketing assets.
• Ensure email campaigns comply with email marketing best practices and data privacy regulations.
• Prepare regular campaign performance reports and provide actionable recommendations to improve future campaigns.
• Stay updated with email marketing trends, automation tools, and digital marketing best practices.

Qualifications

• Proven experience working for an Advertising Agency or Advertising Company is required.
• Proven experience as an Email Marketing Specialist, Digital Marketing Specialist, CRM Marketing Specialist, or similar role.
• Strong experience creating and managing email marketing campaigns, automated workflows, lead nurturing sequences, newsletters, and promotional campaigns.
• Hands-on experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Campaign Monitor, or similar tools.
• Strong understanding of audience segmentation, email deliverability, A/B testing, and campaign optimization.
• Experience analyzing campaign performance using KPIs such as open rates, click-through rates (CTR), conversion rates, unsubscribe rates, and ROI.
• Excellent written English communication and copywriting skills.
• Strong analytical, organizational, and project management skills.
• Ability to work independently while managing multiple campaigns and deadlines.

Portfolio Requirements (Required)

Applicants must submit a portfolio demonstrating previous email marketing campaigns, including:

• Sample email campaigns they personally created and managed.
• Case studies outlining campaign objectives, strategies, and execution.
• Campaign performance metrics such as:
• Open Rate
• Click-Through Rate (CTR)
• Conversion Rate
• Revenue Generated (if applicable)
• Lead Generation Results
• ROI or other measurable outcomes
• A brief explanation of their specific role and contributions to each campaign.

Only candidates who can provide relevant portfolio samples and campaign performance statistics will be considered.