Unit Manager (Placement: Surabaya & Bali Nusra)

Combiphar Group is Hiring!

Leading the Growth for Our Renowned Food & Wellness Brands (Madurasa, Simba & Air Mancur). Calling all passionate and strategic FMCG professionals! We are seeking a talented individual to join our dynamic Sales team.

Role Mission

The Unit Manager for Surabaya & Bali Nusra will lead regional sales growth, distribution expansion, distributor management, and in-market execution for Simba, Madurasa, and Air Mancur across Surabaya & Bali Nusra. The role requires strong local market knowledge, hands-on distributor management, and the ability to grow challenger brands in a competitive FMCG environment.

Key Responsibilities

• Regional Sales Delivery - Deliver sales target, growth, distribution, outlet coverage, visibility, and profitability across the assigned area.

• Distributor Management - Manage distributors. Ensure strong sales planning, stock availability, sales force productivity, call effectiveness, collection discipline, and market execution.

• Route-to-Market Execution - Improve outlet coverage, active outlet base, product availability, numeric distribution, weighted distribution, and route productivity. Identify white spaces and expansion opportunities by city, district, channel, and distributor.

• General Trade and Local Modern Trade Development - Drive growth in general trade, wholesalers, semi-wholesalers, local chains, minimarkets, pharmacies, and relevant health/wellness channels. Coordinate with national KAM team where national modern trade execution happens in the region.

• In-Market Execution - Ensure strong in-store execution, including display, shelf visibility, pricing compliance, promo execution, POSM deployment, and competitor monitoring.

• Regional Activation - Work with Category Trade Marketing and brand teams to execute local activations, sampling, seasonal programs, and occasion-based campaigns.

• Team Leadership - Lead distributor sales teams, sales supervisors, merchandisers, and field teams. Build capability, discipline, and motivation in the region.

Requirements

• Must-Have Experience - Ideally 7–10+ years of FMCG sales experience, with at least 3–5 years as Area Sales Manager, Regional Sales Manager, or similar role. Strong experience managing distributors and general trade in Surabaya & Bali Nusra is mandatory.

• Local Market Expertise - Must understand local distributor landscape, wholesale structure, GT dynamics, inter-city logistics, outlet types, local chains, and key commercial areas in Surabaya & Bali Nusra.

• Category Preference - Food, beverage, snack, nutrition, honey, herbal, OTC, health supplement, or consumer healthcare experience is preferred. Experience with challenger brands is highly valuable.

• Commercial Skills - Strong sales planning, distributor ROI, trade spending control, forecasting, stock management, collection management, and field execution discipline.

• Leadership Profile - Hands-on, field-oriented, resilient, strong in people management, and comfortable with frequent travel across the assigned provinces.

• Willingness to be place in Surabaya