Brand Activation & Partnership Lead

We are looking for a strategic and hands on Brand Activation Lead to bring the Healthy Go brand to life. In this role, you will plan, execute, and evaluate end to end brand activation initiatives that drive engagement, build brand awareness, and accelerate sales growth. You will act as a project manager, collaborating seamlessly with cross functional teams and external to create impactful brand experiences.

What You Will Do:

• Strategy & Planning: Develop comprehensive annual and campaign specific activation plans (events, sampling, digital activations, partnerships) based on market research and marketing objectives.

• End-to-End Execution: Lead internal teams and external to ensure flawless logistical execution and brand consistency across all touchpoints.

• Budget & ROI Management: Optimize budget allocation, track expenses, and negotiate with suppliers to secure the best value and maximize ROI.

• Performance Analytics: Define KPIs, track campaign metrics (reach, lead gen, sales), and deliver insightful performance reports to the Brand/Marketing Manager.

• Cross-Functional Leadership: Collaborate with marketing and sales teams while recruiting, coaching, and motivating the activation & partnership team.

Who You Are:

• Hold a Bachelor’s degree in Marketing, Business Administration, or a related field.

• Possess at least 5 years of proven experience in brand activation, event management, or similar marketing roles.

• Strong project manager capable of multitasking, prioritizing workloads, and meeting tight deadlines.

• Excellent communicator and negotiator with meticulous attention to detail.

• Highly analytical, able to translate data into actionable insights for future strategies.