Senior Founding Marketer (Growth, GTM)

About the role We’re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership. What you'll do - Define and execute a multi-channel GTM strategy to accelerate revenue and growth. - Lead branding and storytelling to craft a compelling narrative and market position. - Oversee paid advertising, social channels, partnerships, and influencer programs. - Collaborate cross-functionally with product, sales, design, and customer success. - Set budgets, forecast outcomes, and measure ROI across channels. - Build, mentor, and scale the marketing function as the company grows. - Develop and deploy high-impact marketing campaigns and dashboards to track performance. What we're looking for - Strong brand storytelling and positioning skills to create a compelling brand narrative. - Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth. - Experience collaborating with product, sales, design, and customer success teams. - Analytical mindset with experience testing, scaling, and optimizing marketing strategies. - Experience managing marketing budgets, forecasting, and measuring ROI across channels. - Experience building and leading a marketing function. - Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM). - Experience with influencer and partner marketing, including negotiation and campaign management. - 2–5+ years of experience in B2C growth marketing, sales, or adjacent fields. - Ability to develop and execute high-impact marketing campaigns. Compensation & benefits Salary: USD 35,000–70,000 per year Visa sponsorship: available Location Primary location: Helsinki, Finland Work arrangement: On-site

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