Retail Brand & Marketing Manager Intimate Wear

Retail Brand & marketing Manager - Intimate Wear

About the Role

We're seeking an exceptional leader to spearhead our brand strategy and business development efforts. This pivotal role combines strategic vision with hands-on execution, requiring a dynamic professional who can elevate our brand presence while driving sustainable business growth.

Key Responsibilities

1.      Brand Strategy & Positioning

·         Develop and execute comprehensive brand strategies that resonate with target audiences.

·         Define and maintain brand identity, voice, and positioning across all channel.

·         Conduct market research and competitive analysis to inform strategic decisions.

·         Ensure brand consistency across all touchpoints and communications.

·         Develop retail expansion strategies and optimize distribution channels.

·         Build and maintain relationships with key retail partners and distributors.

·         Drive sales growth through strategic planning and market penetration

2.      Marketing & Growth Management

·         Lead integrated marketing campaigns across digital and traditional channels

·         Develop data-driven growth strategies and track key performance metrics

·         Oversee content creation, social media, and digital marketing initiatives

·         Optimize customer acquisition and retention strategies

·         Build, mentor, and lead high-performing brand and marketing teams

·         Set clear objectives, provide guidance, and conduct performance reviews

·         Collaborate cross-functionally with sales, product, and operations teams

·         Cultivate strategic partnerships with agencies, vendors, and industry partners

·         Manage relationships with internal and external stakeholders

·         Negotiate contracts and agreements that align with business objectives

·         Represent the brand at industry events, conferences, and networking forums

3.      Skills & Competencies

·         Expertise in market research, consumer insights, and competitive analysis \

·         Financial acumen with budget management and ROI optimization experience

·         Deep understanding of brand development and positioning strategies

·         Proficiency in digital marketing, social media, and content strategy

·         Knowledge of current marketing trends, tools, and technologies

·         Strong negotiation and deal-closing abilities

·         Understanding of retail operations and distribution strategies

·         Experience in partnership development and alliance management

4.      Leadership & Communication:

·         Exceptional leadership skills with proven team-building experience

·         Outstanding verbal and written communication abilities

·         Strong presentation and public speaking skills

·         Ability to influence and inspire stakeholders at all levels

5.      Ideal Personality Attributes

·         Visionary & Innovative

·         Results-Oriented

·         Adaptable & Resilient

·         Entrepreneurial Spirit

·         Detail-Oriented & Organized

6.      Experience Requirements

·         Minimum 8-10 years of progressive experience in retail brand management in apparel, marketing, or business development

·         At least 5 years in a senior leadership or management role

·         Proven track record of successful brand launches or repositioning initiatives for apparel

·         Experience in retail development and partnership management in apparel retail brands

7.      Educational Requirements

·         Minimum Qualification:

.   Bachelor's degree in Business Management, Marketing, or related field (required)

·         Preferred:

.   Master's degree (MBA) in Business Administration, Marketing, or Strategic Management

. Professional certifications in brand management, digital marketing, or business development of an apparel retail brand

8.      What We Offer

·         Competitive executive compensation package 

·         Opportunity to shape brand strategy and drive business growth 

·         Collaborative and innovative work environment 

·         Professional development and growth opportunities

Ready to Lead Our Brand Forward?  

Submit your application today and join our dynamic team