Marketing Specialist

Key Responsibilities

• Develop and execute trade marketing plans aligned with business and sales objectives.
• Plan, coordinate, and evaluate trade promotions, product launches, and in-store marketing activities.
• Work closely with the sales team to support customer-specific marketing initiatives.
• Analyze sales performance, market trends, and competitor activities to identify growth opportunities.
• Manage point-of-sale (POS) materials and ensure timely distribution to retail partners.
• Coordinate merchandising activities to maximize product visibility and availability.
• Monitor promotional budgets and ensure cost-effective execution of marketing programs.
• Measure the effectiveness and return on investment (ROI) of trade marketing campaigns.
• Build and maintain strong relationships with distributors, retailers, and external agencies.
• Prepare regular reports and provide recommendations to improve channel performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• 2–5 years of experience in trade marketing, brand marketing, sales, or category management.
• Strong analytical and problem-solving skills.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in Microsoft Excel, PowerPoint, and marketing analytics tools.
• Ability to manage multiple projects and meet deadlines.
• Experience in FMCG, consumer goods, retail, or distribution is an advantage.

Preferred Skills

• Knowledge of retail execution and merchandising best practices.
• Data analysis and reporting.
• Budget planning and management.
• Project management.
• Cross-functional collaboration.
• Customer relationship management.
• Strategic planning and execution.