Store Operations | Tiktok & Shopee

Role Descriptions: Fully responsible for the daily operational management and optimization of the company's online stores across various e-commerce platforms (TikTok Shop, Shopee) in the Indonesian market. The core responsibility of this position is to boost sales performance, conversion rates, and profitability through product management, in-depth data analysis, pricing/promotion strategy execution, and efficient cross-team collaboration to achieve predetermined store sales KPI targets.

Job Descriptions:

1. Marketplace Operations & Store Health Management:

• Manage the daily operations of online stores on the Shopee and TikTok Shop platforms, ensuring all SKU data, product categories, prices, stock, and text/image information are accurate and updated regularly.

• Regularly monitor store health indicators (Shop Health Score) and platform rankings, and ensure full compliance with the latest policies and regulations of each e-commerce platform to avoid violations or point penalties.

1. Sales Performance & Listing Optimization:

• Directly responsible for achieving the store's primary KPI targets (Revenue, CVR, AOV, Traffic, and Bounce Rate).

• Optimize product listing pages, including titles, key visual content, detail page design, and customer review management to eliminate friction in the consumer shopping journey and increase conversions.

1. Data Analysis & Reporting:

• Analyze daily data from the e-commerce platform backend, compile regular evaluation reports on sales performance, consumer purchasing behavior, and campaign effectiveness to provide strategic recommendations to the team.

• Monitor pricing movements, Mega Campaign promotional strategies, and viral product activity from key competitors (such as Moell, Gently, etc.) in real time to quickly adjust internal operational strategies.

1. Pricing & Campaign Commercials:

• Execute product pricing strategies to maintain an optimal balance between sales volume growth and a healthy company profitability margin.

• Configure and monitor the effectiveness of promotions on the e-commerce platform, such as recurring discounts, store voucher creation, Flash Sale participation, and bundled packages to boost AOV during Mega Campaigns (Double Date, Payday, etc.).

1. Cross-Functional Collaboration & Platform Relationships:

• Work closely with the Brand, Graphic Designer, and Customer Service (CS) teams to ensure prompt upload of visual materials and promotional content; collaborate with the Supply Chain team to accurately project stock requirements to avoid overstocking or out-of-stock.

• Maintain good communication and relationships with official e-commerce Account Managers (AMs) to secure traffic subsidies, voucher quotas, and the latest promotional resources for the company.