[HN, Lien Quan Mobile] MKT Campaign Lead

Job Description

• IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
• IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
• Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
• Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.

Job Requirements

• Experience: Min 8 years of experience with proven records in end-to-end IMC Marketing
• Background: Bachelor's degree from reputable universities or equivalent practical experience
• Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
• Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
• Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
• Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
• Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
• Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
• Communication: Strong verbal and written communication/presentation /negotiation skills
• Language: Equivalent ~ 6.5 IETLTS in English
• Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing

*APPLICATION FORM GUIDANCE:

Please help to submit your job application package with the documents as 

1. Your CV
2. The Garena Application Form (You can download the file in the link below, fill in and upload with your CV): https://shorturl.at/yjhxh
3. Your MKT Porfolio