Assistant Brand Manager

CHAGEE Malaysia is looking for a motivated and detail-oriented Branding Team Lead to support the development and execution of our branding strategies. This role assists in enhancing our brand presence and market position by working closely with the Branding Manager and the brand & marketing team.

Key Responsibilities

Brand Strategy & Market Insights

• Analyze brand positioning and consumer insights

• Support the development and implementation of branding strategies

• Monitor market trends, research consumer behavior, and track competitors’ activities

Campaign & Product Launch Execution

• As the project manager for assigned branding campaigns, leading timelines, task delegation, and cross-functional coordination

• Help create, direct, and monitor product launches

• Conceptualizing and initiating brand campaigns and marketing events in collaboration with agencies

• Develop campaign materials that reflect brand identity, delivered through various media formats such as visual merchandising, digital posts, and print ads

• Work closely with the brand & marketing team on campaign planning, content execution, and on-ground activities

Collaboration & Team Members Engagement

• Support planning and coordination of brand collaborations

• Assist in organizing joint promotions with third-party partners

• Communicate and align with internal and external team members, including operations, logistics, training, and regional teams

Creative & Production Management

• Liaise with creative agencies and production houses for campaign and content execution

• Deal with merchandise suppliers/vendors on design, cost negotiation, and logistics tracking

Budget & Performance Tracking

• Help plan, monitor, and review campaign budgets

• Measure and report on the performance of marketing campaigns, assessing ROI and KPIs

• Create campaign post-review reports to evaluate effectiveness and identify areas for improvement

Qualifications

• Bachelor's degree in Brand Management, Marketing, Business Administration, or any related field

• A minimum of 5 years proven experience in branding or marketing role

• Understanding of branding concepts, strategies, and best practices

• Experience in the F&B industry is a plus

• Strong analytical, project management, and communication skills

• Creative thinker with the ability to assist in developing innovative branding strategies

• Proficiency in using marketing and branding tools and software