Junior Brand Activation Manager

Requirements:

• Bachelor’s degree in Marketing, Business, or related field

• Minimal 5 years of experience in marketing activation / sales promotion, experience within the FMCG sector would be an advantage.

• Skills:
  - Strong project management and organizational skills.
  - Excellent communication and interpersonal abilities.
  - Proficiency in Office applications is a must (Word, Power Point, Excel)
  - Ability to analyze data and derive actionable insights.
  - Creative thinking with a strong understanding of consumer behavior.

• Additional Requirements:
  - Willingness to travel as needed for events and promotions.
  - Ability to work in a fast-paced, dynamic environment.
  - Strong problem-solving skills and attention to detail.

Job Descriptions:

• Develop and execute marketing activation campaigns aligned with brand strategy and business
  objectives.

• Manage end-to-end campaign processes, including planning, budgeting, execution, and
  performance analysis.

• Organize and manage promotional events, trade shows, and product launches to drive consumer
  engagement.

• Oversee event logistics, including venue selection, vendor management, and on-site execution.

• Develop and manage activation budgets, ensuring cost-effectiveness and alignment with financial
  targets.

• Monitor and analyze key performance indicators (KPIs) to assess the success of marketing
  initiatives.

• Adjust strategies based on data-driven insights to optimize campaign performance.

• Track expenses and provide regular reports on budget performance.

• Conduct post-campaign evaluations to measure effectiveness and ROI.

• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for
  marketing activation.

• Develop strategies to enhance customer engagement and loyalty through targeted promotions and
  activities.

• Gather and act on customer feedback to refine marketing activation strategies.

• Work closely with internal teams (marketing, sales, product development) to ensure cohesive
  execution of activation plans.

• Liaise with external agencies, vendors, and partners to coordinate campaign logistics and
  deliverables.

• Collaborate with creative teams to develop engaging content and materials for marketing
  activations.

• Ensure that all marketing materials adhere to brand guidelines and messaging.