Production Leader

Job Responsibilities

1. Responsible for advertising creative planning, scriptwriting, creative ideation, and the development of differentiated ad copy, shot lists, and creative concepts tailored to short-form video advertising strategies.

2. Responsible for the overall positioning, content planning, topic selection, and content scheduling of TikTok, Instagram, and YouTube accounts. Content should cover various formats, including product seeding, product promotion, branded storytelling, product reviews, and more. In the early stage, traffic and views are the top priorities, with a strong focus on maximizing views and ensuring clear product exposure.

3. Coordinate short-form video production and be proficient in using AI tools, including AI script generation, AI image generation, AI video editing, AI digital avatars, AI voice-over, etc., to efficiently produce high-quality content at scale.

4. Have a strong sense of viral content and excellent internet/social media instincts. Analyze TikTok, Instagram, and YouTube algorithms, trending topics, hashtags, and content strategies; study successful benchmark accounts and viral content, then recreate and innovate based on those insights to continuously produce content with high views, engagement, and conversion.

5. Regularly monitor competitors and benchmark accounts across TikTok, Instagram, and YouTube, and build and maintain a brand content asset library.

Requirements

1. Proven full-time experience in advertising creative planning and social media content management for TikTok, Instagram, and YouTube. Familiar with the traffic algorithms and publishing guidelines of each platform, with proven viral content cases (1M+ views, successfully growing accounts from zero, and viral sales-driving content preferred). Understands the preferences and behavior of overseas short-form video audiences.

2. Strong data awareness and the ability to analyze content performance and use data to continuously optimize and iterate content strategies.

3. Excellent content sense, strong social media instincts, and solid creative planning skills. Able to independently develop creative ideas, topics, scripts, and story structures from 0 to 1.

4. Proficient in using AI for scriptwriting, storyboard generation, asset creation, video editing, digital-avatar videos, image-to-video generation, etc., and able to significantly improve content production efficiency and creative possibilities through AI.

5. Skilled in short-form video editing, with a strong understanding of visual storytelling, copywriting, and trending BGM, topics, and hashtag strategies on overseas social media platforms.

6. Creative, imaginative, and visually sophisticated, with the ability to keep up with TikTok trends and simultaneously handle both advertising creative development and daily social media content production.