Fashion Brand Marketing Specialist

Responsibilities:

• Assist in the execution of marketing strategies, branding, and promotional activities across both online and offline platforms, based on the direction from the Marketing team.

• Provide day-to-day support for promotional campaigns, including scheduling, coordination, and implementation to ensure smooth execution.

• Coordinate with internal teams (such as social media, design, and CRM) and external vendors to support brand activation and promotional events.

• Maintain and organize administrative needs related to marketing activities, including documentation, reporting, and asset management.

• Support the preparation and distribution of marketing materials (digital and printed) for stores and campaign activations.

• Monitor marketing calendar implementation and ensure alignment with brand communication across all channels.

• Collect and compile data for marketing reports such as campaign performance, event recaps, and feedback analysis.

• Support market research activities including competitor tracking, consumer surveys, and trend identification, under the guidance of the marketing team.

• Assist in evaluating marketing efforts by preparing data summaries and basic ROI tracking for campaigns and promotions.

Qualifications:

• Min. bachelor degree from a relatable major such as: Communication, Marketing, Management, etc.

• Familiar with the concept of Brand Management and Marketing Planning

• Data-driven and research-oriented

• Good communicational skills

• Copywriting skills

• Positive attitude, critical thinking, and problem-solving skills

• English language proficiency is a plus

• Experienced in the fashion industry

• Able to use and operate Google Drive, Sheets, and Slides

• Able to use and operate Ms. Office including Microsoft Word, Excel, PowerPoint, and Outlook