Head of Marketing Communication

Key Responsibilities

• Develop and execute integrated marketing communication strategies aligned with business objectives.

• Lead brand management initiatives to enhance brand awareness, reputation, and customer trust.

• Oversee the planning and execution of advertising, digital marketing, media relations, public relations, events, and content marketing.

• Drive customer engagement and lead generation campaigns to support sales and distribution channels.

• Manage corporate communications, including internal communications and executive messaging.

• Collaborate with Product, Sales, Digital, Customer Experience, and Agency partners to deliver impactful campaigns.

• Monitor campaign performance, market trends, customer insights, and competitor activities to optimize marketing effectiveness.

• Manage marketing budgets and ensure efficient utilization of resources.

• Ensure all marketing communications comply with insurance industry regulations and company policies.

• Lead, coach, and develop the Marketing Communications team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Minimum 8 years of experience in Marketing Communications, Brand Management, or Corporate Communications.

• At least 5 years of leadership experience managing teams and marketing functions.

• Experience in Life & Health Insurance, financial services, banking, or fintech industries is preferred.

• Proven track record in developing and executing integrated marketing campaigns.

• Strong understanding of digital marketing, social media, content strategy, and customer engagement.

• Excellent stakeholder management, communication, and presentation skills.

• Strong analytical and strategic thinking capabilities.

• Experience managing agencies, media partners, and marketing budgets.