Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan KOL Specialist di eVantage HR kami kurasi dari Glints (kategori Sumber Daya Manusia). Perhatikan lokasi kerja (Penjaringan) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
About the Role
We are looking for a KOL / Influencer Marketing Specialist to increase brand awareness, engagement, credibility, and customer acquisition. The ideal candidate has a strong understanding of social media trends, influencer communities, and audience behavior, with excellent communication and relationship-building skills.
Key Responsibilities
1. KOL Strategy & Planning
- Develop KOL and influencer marketing strategies aligned with brand and campaign objectives.
- Identify the right KOLs based on target audience, market, content niche, engagement, and brand fit.
- Develop KOL campaign concepts, briefs, timelines, and budgets.
2. Campaign Management
- Coordinate end-to-end KOL campaigns, from briefing and contracting through to content publication and reporting.
- Prepare campaign briefs, key messages, deliverables, and content guidelines.
- Coordinate product samples, events, interviews, reviews, livestreams, and other KOL activities.
- Ensure content is delivered on time and meets agreed campaign requirements.
- Review and coordinate content approvals with clients/brands where required.
3. Campaign Performance & Reporting
- Monitor KOL campaign performance across relevant platforms.
- Analyze which KOLs and content formats deliver the best results.
4. Social Media & Market Trends
- Stay up to date with social media trends, emerging platforms, viral content, and influencer marketing developments.
- Identify emerging KOLs and creators with strong growth potential.
- Monitor competitor KOL campaigns and industry activities.
- Provide insights and recommendations on new opportunities.
5. Events & Activations
- Support KOL-related events, product launches, media events, and brand activations.
Requirements
- At least 2 years of experience in KOL/influencer marketing, social media, PR, digital marketing, or a related role.
- Strong understanding of social media platforms such as Instagram, TikTok, YouTube, Facebook, and LinkedIn.
- Existing knowledge or network of KOLs/influencers is an advantage.
- Strong communication, negotiation, and relationship-management skills.
- Good understanding of influencer campaign metrics and analytics.
- Creative, proactive, and commercially minded.
- Good written and verbal communication skills.
- Location: Kelapa Gading, North Jakarta