Senior SEO Specialist

We are hiring for a digital experience agency based in Australia with over 29 years of experience, working with long-term clients across multiple industries. The agency works with clients across marketing, web, and software — spanning retail, fashion, beauty, professional services, and not-for-profits. As a small, high-performance team with a startup feel, we're looking for a Senior SEO Specialist who can take real ownership of organic performance, think across disciplines, and drive outcomes — not just activity.

This is a hands-on senior role. You will own SEO and AI-search performance across multiple client accounts, from technical diagnosis through to content direction and authority building. Client sites range from focused 20-page lead generation websites to large eCommerce and programmatic platforms with hundreds of thousands of pages, so you will need to adapt your approach across very different levels of scale and complexity.

You will:

• Own organic and AI-search performance across a portfolio of client accounts
• Increase qualified organic traffic, leads and sales
• Improve client visibility, citations and brand mentions across AI-driven search experiences
• Build clear, prioritised SEO roadmaps and move them into delivery
• Remain hands-on across technical SEO, content, authority building, analytics and implementation

You'll collaborate closely with the agency's developers, designers, content specialists and wider marketing team.

The role is remote, but you'll be working closely with an Australian-based team, operating to AU agency standards. You will need to be comfortable contributing to strategic conversations, making decisions with incomplete information, and working across marketing, content, and development teams without losing momentum.

Key Responsibilities:

SEO Ownership & Performance

• Own organic and AI-search performance across multiple client accounts
• Develop SEO strategies aligned to commercial objectives — qualified traffic, leads, transactions, and revenue
• Complete keyword, topic, competitor, and search-intent research
• Turn audits, research, and performance data into clear, prioritised roadmaps
• Continuously test, refine, and improve outcomes across all assigned accounts

Technical SEO & Implementation

• Conduct advanced technical, on-page, content, authority, and competitive audits
• Diagnose crawling, rendering, indexing, canonicalisation, and site-performance issues
• Work across site architecture, internal linking, redirects, structured data, XML sitemaps, faceted navigation, and Core Web Vitals
• Build keyword maps connecting search demand to site structure, products, and services
• Plan category, collection, and product structures for large eCommerce websites
• Work directly in WordPress, Shopify, and similar platforms
• Brief developers on technical fixes 

Content & Authority

• Develop content strategies based on search demand, customer intent, competitor gaps, and commercial opportunity
• Produce content briefs, on-page recommendations, and internal-linking plans
• Determine what content should be improved, consolidated, expanded, redirected, or removed
• Assess backlink profiles and identify authority gaps, risks, and opportunities
• Develop ethical, white

AI Search, Data & Automation

• Report on qualified traffic, leads, sales, revenue, visibility, and citations — not vanity metrics
• Monitor client and competitor citations and brand mentions across AI platforms
• Test how content, authority, entities, site structure and brand signals influence AI-search visibility
• Apply practical GEO and AI-search approaches while maintaining strong SEO foundations
• Identify opportunities to use AI and automation to improve research, analysis, reporting, and quality assurance
• Build repeatable workflows that improve efficiency without compromising judgement or quality

Collaboration & Commercial Growth

• Work directly with internal teams to prioritise high-impact work
• Ensure recommendations move into delivery rather than remaining in reports
• Identify growth opportunities within client accounts
• Contribute to the agency's SEO, AI-search, and automation methodologies

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Qualifications & Experience

• Minimum 5+ years hands-on SEO, agency or multi-client background preferred, with demonstrable results on sites exceeding 10,000 monthly organic sessions
• Direct experience with English-language markets (Australia, US, or UK)
• Hands-on ecommerce SEO experience (product, category and collection structures, not lead gen sites alone)
• Experience building AI or automation workflows for SEO tasks, not only using AI tools conversationally
• Demonstrable organic search results you personally helped deliver
• Experience owning SEO strategy, implementation, and performance, not simply reporting on activity
• Advanced knowledge of technical SEO, keyword research, on-page optimisation, content strategy, internal linking, and authority building
• Hands-on experience with platforms including Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Excel or Google Sheets, WordPress, and Shopify
• Experience with eCommerce, large websites, complex product structures, or programmatic SEO
• Able to work with developers, understand technical constraints, and translate SEO requirements into clear implementation briefs
• Experience with backlink analysis, link acquisition, and digital PR opportunities
• Commercially minded and focused on outcomes, not just rankings
• Detail-oriented and organised, with the ability to manage multiple clients and priorities simultaneously
• Naturally curious and proactive, able to identify meaningful opportunities without chasing every new tactic or trend
• Confident and active user of AI and automation tools in day-to-day work, with a practical understanding of AI search and GEO
• Strong English communication skills — verbal and written are essential for this role

Employment Type

This role is engaged on an independent contractor basis.

Recruitment is facilitated by PT Mintox, while the work and contract will be directly with an Australian based client.

Work Arrangement

• Fully remote
• Indonesia-based
• Full-time
• Must be able to work in the GMT+8 time zone and align with required working hours
• Available to start within one month