Social Media and Influencer Manager

Job Type

Full-time

Description

Healthy Hens, Healthy Eggs, Heathy Planet

At Pete & Gerry's, we were first to do it better, and are still doing it best. For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do, so you can always believe in what you buy.

Healthy Together

At Pete & Gerryâ??s, we believe that when we care for each other, we all thrive. Across our farms, offices, and communities, we act as one flock â?? united by respect, collaboration, and a shared commitment to doing whatâ??s right. We create an environment where every person feels valued, supported, and empowered to grow, because our success depends on the wellbeing of the people who make our mission possible.

The Role At a Glance

As our Social Media & Influencer Manager, you will take the helm of our social media platforms, ensuring Pete & Gerryâ??s and Nellieâ??s Free Range deliver compelling content that breaks through the clutter, especially in the premium egg space. By creating and enacting our social media vision and strategy, your mission is to leverage social media not only to attract new shoppers but also to cultivate a base of loyal fans who actively seek out Pete & Gerryâ??s Family of Brands on shelf. Engaging directly with shoppers, you will nurture a community of dedicated followers and advocates. Leading the conversation within our category, you'll also interact with like-minded brands and fans, educating and inspiring them to discover our products and reason for being. In collaboration with our Digital Marketing Manager, Content Creator/Eggfluencer, Social Community Engagement Specialist, and our brand and agency teams, you are the pivotal force bringing our social narrative to life. Beyond the crucial role of amplifying our social presence, you are tasked with enriching our internal culture, helping create initiatives that promote a vibrant and inclusive workplace.

How Youâ??ll Create Greater Impact

In this role, youâ??ll help deliver the highest quality product while upholding our unwavering commitment to animal welfare, food safety, and responsible farming. Youâ??ll act boldly, embrace continuous improvement, and partner with teammates and customers to deliver wins.

Social Strategy, Planning, and Activation

Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerryâ??s and Nellieâ??s Free Range brand handles.

Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit, each requiring unique approaches to content, community building, and performance measurement.

Work with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars, adopting a test-and-learn approach to uncover insights that refine our strategy and amplify our presence.

Oversee platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment. This includes directly managing new platforms and guiding the Social Community Engagement Specialist or other staff where appropriate.

Establish a strategic posting schedule that maximizes engagement without overwhelming our audience, leveraging our tech stack and historical performance insights to inform the timing and frequency of posts.

Partner with internal creative teams on graphic led content, owning the process from brief to completed asset.

Lead writing all social post captions and managing all social content postings, including planned and ad hoc posts. Coordinate, as needed with other Pete & Gerryâ??s corporate functional teams, especially Sales and Human Resources for periodic posts.

Influencer Strategy, Execution & Gifting Management

Build and execute influencer campaign strategies that align with broader brand initiatives.

Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerryâ??s and Nellieâ??s Free Range.

Brief influencers with clear campaign goals, creative guidelines, and compliance

requirements, ensuring brand alignment in all content.

Develop and execute the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content.

Own the ongoing product gifting program, coordinating creator outreach, product shipments, and launch activations.

Build and maintain a diverse network of influencers, ambassadors, and affiliates while identifying new partnership opportunities.

Measure campaign performance and optimize programs using key metrics including engagement, reach, earned media value, traffic, and sales impact.

Social Data & Analytics

Lead social media data analytics and insights, using quantitative and qualitative data analysis to assess campaign performance, audience sentiment, competitor activations, and content engagement to inform ongoing activation.

Apply a test-and-learn methodology to continuously improve social media initiatives, turning data into actionable insights and strategies for growth and engagement.

Perform social listening to gather insights on brand perception, community feedback, and the competitive landscape.

Routinely report out on Social Media key performance indicators and communicate initiatives to drive improved performance over time

Team and Agency Management

Manage and develop the Social Community Engagement Specialist, providing direction, prioritization, coaching, and performance feedback while ensuring day-to-day engagement aligns with brand standards and overall social strategy.

Supervise organic social and boosting specific collaboration with our creative and media agency teams.

Partner with Customer Engagement Team for a strong feedback loop on shopper outreach.

Collaborate with PR and agency partners on influencer discovery, outreach, and campaign execution.

What Youâ??ll Bring To The Flock

We are one team â?? united by respect and a shared commitment to doing whatâ??s right. What we do every day connects to something bigger.Youâ??ll bring your experience, perspective, and pride in your work. We value collaboration, curiosity, and diverse viewpoints â?? because they make our flock stronger.

5â??8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing

Experience developing and executing multi-channel social media strategies

Proven success managing influencer and creator partnerships from identification through measurement

Experience working with consumer brands (especially food, beverage, wellness, lifestyle)

Experience managing agency partners and freelancers

Budget management experience

Should Have Deep Experience With

Meta Business Suite

TikTok

Instagram

Pinterest

Reddit

YouTube

LinkedIn (B2B brands)

Sprout Social

Canva

Native platform analytics

Dashboard reporting

We Are Looking For Someone Who Is

Highly organized

Collaborative

Creative

Curious

Adaptable

Strong communicator, especially written

Excellent negotiator

Detail-oriented

Comfortable managing multiple deadlines

Data-driven while remaining creatively minded

Bonus

Qualifications

Experience launching viral or high-performing campaigns

Creator economy expertise

UGC strategy experience

Video-first content experience

Photography/video production understanding

Crisis communications experience

AI content workflow familiarity

Experience managing brand ambassadors

Work Schedule & Hours

This is a fully remote role with the expectation that employees are on camera during all meetings.

Dayshift â?? Typically Monday through Friday, 9:00 AM â?? 5:00 PM.

Hours may flex or vary based on daily needs,

Flexibility is required.

Tending To Our Flock

We care for our people the same way we care for our hens â?? with attention, respect, and balance. Our

benefits are designed to support real life and whole wellbeing.

Medical, dental, and vision insurance

Paid vacation

Paid sick time

Paid volunteer time

9 paid holidays

401(k) with 4% employer match

Disability and life insurance

Opportunities for advancement

Maternity and paternity leave

Tuition reimbursement

Flexible Spending Account

Footwear reimbursement for onsite employees

Onsite employees receive free eggs weekly; remote employees receive coupons for free eggs

Breakfast or lunch events from time to time.

A team grounded in a shared mission: Healthy Hens, Healthy Eggs, Healthy Planet.

Equal Opportunity StatementPete & Gerryâ??s Organics is an Equal Opportunity Employer. We are a community built on respect and shared purpose. Every person belongs here â?? because our strength comes from the diversity of people and perspectives that make us who we are.

We are an E-Verify employer. After accepting an offer, we will use E-Verify to confirm your eligibility to work in the United States by comparing information from your Form I-9 with records from the U.S. Department of Homeland Security and Social Security Administration.

Salary Description

$75,000â??$85,000 annually, depending on experience