Trade Marketing Manager - Lifestyle

Currently seeking an experienced Trade Marketing Manager to drive commercial excellence, retail visibility, and in-store activation across a portfolio of premium and luxury eye wear brands. This role serves as the bridge between Sales, Marketing, and Retail Partners to accelerate sell-through performance, enhance shopper experience, and strengthen brand presence within key optical retail channels.

Client Details

A well known company in optical industry.

Description

Trade Marketing Strategy & Execution

• Develop and execute annual trade marketing plans aligned with commercial and brand objectives.
• Create channel-specific activation strategies to increase product visibility, consumer engagement, and sales conversion.
• Translate brand and commercial priorities into effective in-store programs and retail campaigns.
• Collaborate closely with Sales and Marketing teams to ensure seamless execution of trade initiatives.

Retail Visibility & Merchandising

• Lead retail merchandising strategies to maximize visibility, shelf presence, and share of space across key retail partners.
• Manage and coach a merchandising team to ensure excellence in execution and compliance with brand standards.
• Drive expansion and optimization of window displays, point-of-sale materials, and branded retail assets.
• Monitor retail execution quality and identify opportunities for continuous improvement.

In-Store Activation & Events

• Plan and execute in-store marketing campaigns, product launches, promotional activities, and consumer engagement programs.
• Lead multiple annual retail and trade events across premium and luxury brand portfolios.
• Partner with retail customers to create impactful activations that drive traffic, conversion, and sell-out performance.
• Evaluate event effectiveness and optimize future initiatives based on performance insights.

Sales Performance & Commercial Support

• Support sales growth by developing trade programs that increase product sell-through and market penetration.
• Analyze sales trends, consumer insights, and channel performance to identify growth opportunities.
• Work alongside Sales leadership to develop customer-specific business plans and activation calendars.
• Ensure trade investments generate measurable commercial returns.

Budget Management

• Manage and optimize annual trade marketing budgets.
• Allocate resources effectively across merchandising, activations, retail visibility, and events.
• Track spending and ensure delivery of activities within approved budgets and timelines.

Cross-Functional Leadership

• Partner with Brand Marketing teams responsible for above-the-line (ATL) activities to ensure strong integration between consumer campaigns and retail execution.
• Collaborate with Sales, Finance, Supply Chain, and external agencies to deliver trade marketing excellence.
• Build strong relationships with strategic retail partners and key stakeholders.

Profile

Education

• Bachelor's Degree in Marketing, Business Administration, Management, or related field.

Experience

• 8+ years of experience in Trade Marketing, Shopper Marketing, Retail Marketing, or Commercial Marketing.
• Experience within consumer goods, premium retail, luxury retail, eye wear, fashion, beauty, or related industries is highly preferred.
• Strong understanding of modern retail, speciality retail, and optical retail channels.
• Proven experience managing merchandising teams and retail execution programs.
• Track record of delivering measurable sales growth through trade marketing initiatives.

Skills & Competencies

• Strong commercial and business acumen.
• Excellent stakeholder management and influencing skills.
• Data-driven decision-making capabilities.
• Strong project and budget management experience.
• Leadership and team development skills.
• Ability to balance strategic thinking with hands-on execution.
• Strong analytical and presentation skills.
• High level of ownership, agility, and accountability.

Job Offer

• Competitive remuneration package, including performance-based bonus.
• Opportunities to work on impactful projects.
• Professional growth and development prospects.
• Comprehensive benefits aligned with industry standards.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Cheren Filus on +62 21 2958 8838.