Head of Social Media

About the role
We are seeking a Head of social media to join PT Role Raya Rejeki in Central Jakarta. This is a full-time position that offers a unique opportunity to lead our social media strategy and drive our digital presence across all platforms. As Head of social media, you will be responsible for developing and executing comprehensive social media campaigns that align with our broader marketing and communications objectives. This role is pivotal in shaping how our brand engages with audiences and builds meaningful connections in the digital landscape.

Job Description

• Develop and lead the overall Social Media Strategy for ROLE Entertainment and its talents across Instagram, TikTok, YouTube, X, and other relevant platforms.

• Build and strengthen the digital presence, positioning, and personal branding of each talent.

• Develop Talent IP (Intellectual Property) by identifying each talent’s unique personality, strengths, interests, expertise, and market potential.

• Create and develop original content concepts, signature series, recurring programs, and digital formats that can become distinctive IP for talents.

• Develop long-term social media and content strategies that transform talent visibility into audience growth, brand value, and commercial opportunities.

• Lead the Social Media team in developing content calendars, content pillars, campaigns, and platform-specific strategies.

• Establish clear social media strategies and growth targets for each talent based on their individual positioning and audience.

• Collaborate closely with Talent Management, Creative, Production, Partnership, and Commercial teams to execute talent campaigns and develop new opportunities.

• Identify social media trends, viral opportunities, emerging platforms, and audience behavior to continuously improve content performance.

• Analyze social media data, audience insights, and campaign performance to develop strategic recommendations and optimize results.

• Monitor and evaluate the performance of each talent’s digital presence and IP development.

• Explore opportunities to commercialize successful Talent IP through brand partnerships, campaigns, events, digital shows, merchandise, licensing, and other business opportunities.

• Ensure all content and social media activities maintain ROLE Entertainment’s brand standards and the individual identity of each talent.

• Set team KPIs, monitor performance, provide direction, and develop the capabilities of the Social Media team.

• Stay ahead of digital entertainment trends and develop innovative strategies to position ROLE Entertainment and its talents as relevant and competitive in the market.

Requirements

• Minimum 5–7 years of experience in social media, Digital Marketing, Content Strategy, Media, Entertainment, or related industries.

• Minimum 2–3 years of experience in a managerial or leadership role.

• Strong track record in developing and executing social media strategies and digital campaigns.

• Strong understanding of Instagram, TikTok, YouTube, and other major social media platforms.

• Proven ability to develop Talent IP, content series, digital programs, or original content concepts.

• Strong understanding of talent branding, personal branding, audience development, and digital entertainment.

• Strong analytical skills with the ability to translate social media data and insights into strategic decisions.

• Strong understanding of content trends, algorithms, audience behavior, and digital culture.

• Excellent leadership and team management skills.

• Strong creative thinking combined with strategic and commercial thinking.

• Excellent communication and collaboration skills, particularly when working with talents and cross-functional teams.

• Able to work in a fast-paced entertainment environment and manage multiple talents, projects, and deadlines simultaneously.

• Highly proactive, innovative, adaptable, and passionate about the entertainment and digital industry.

• Experience working with talent agencies, creators, influencers, celebrities, media, entertainment, or lifestyle brands is highly preferred.

• Strong portfolio or proven track record of successful social media growth, talent branding, or Talent IP development is highly preferred.

Apply now

If you are an experienced social media leader ready to make an impact, we encourage you to submit your application. Please include your CV, a cover letter outlining your relevant experience, and examples of successful social media campaigns you have led. We look forward to hearing from you.