Assistant Marketing Manager

Job Summary

We are a new boutique retreat opening in Balian, Bali built for movement, community and slow living, hosting retreat groups, educators and practitioners. If you want to build a brand's presence from the very first post rather than inherit someone else's playbook, this is that role. Full details about the property are shared with shortlisted candidates.

Job Description

• Own day-to-day execution of our Instagram presence (content production, scheduling, captions and community engagement) keeping visual and tone-of-voice consistency with our brand pillars

• Support the go-to-market sequence toward opening: warm outreach to our existing community and alumni base, newsletter coordination and social announcements

• Support planning and on-the-ground execution of brand photo/video shoots, including locations, styling logistics, shot list follow-through and production days

• Help execute the influencer/PR box campaign; assembling send-outs, tracking follow-up and liaising with recipients

• Produce and update outreach materials (brochures, decks, one-pagers) used in prospect conversations

• Track and report on content and campaign performance (engagement, newsletter metrics, booking inquiries) to inform strategy

• Support sourcing and coordination of a paid-per-project Content Creator, and coordinate with the retreat sales/operations partner so messaging reflects real availability

• Provide on-site marketing support during the opening itself (live coverage and storytelling) and through the transition into steady-state operations

Reports to: Founding Partner / Creative Director

Qualifications

• 2–4 years of experience in a marketing coordinator / assistant manager role, ideally in hospitality, wellness, fitness or lifestyle brands

• Strong hands-on content skills: producing, scheduling and captioning Instagram content, with a good eye for visual consistency

• Comfortable supporting on-site production (photo/video shoots, launch-week coverage) as well as desk-based coordination

• Organized, reliable executor — able to run a content calendar and multiple moving campaign pieces against set brand guidelines

• Fluent English, given the international audience

• Willing and able to travel to Balian frequently, including overnight stays during peak pre-opening periods

Benefits:

• Meal Allowance

• Annual Bonus

• On-site accommodation provided during travel and overnight stays

• Travel costs to and from the property covered per company policy