Digital Business Specialist

Key responsibilities :

1. Develop and implement comprehensive digital marketing strategies across search, social media, email, and display channels to drive customer acquisition and engagement

2. Manage and optimise digital advertising campaigns, including keyword research, bid management, and performance tracking across multiple platforms

3. Conduct market research and competitive analysis to identify opportunities for digital growth and innovation within the financial services sector

4. Create and analyse performance metrics, dashboards, and reports to measure the effectiveness of digital campaigns and provide actionable insights to stakeholders

5. Collaborate with internal teams including product, sales, and brand to ensure cohesive messaging and alignment of digital initiatives with business objectives

6. Optimise website and landing pages for conversion, including A/B testing, user experience improvements, and technical SEO enhancements

7. Manage digital budgets and allocate resources strategically to maximise return on investment across various digital channels

8. Stay updated on the latest digital marketing trends, tools, and technologies to ensure the bank remains competitive in the digital landscape

9. Support the development of content strategies and coordinate with content creators to produce engaging digital content for various platforms

What we're looking for :

1. Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field

2. Minimum of 3- years of experience in digital marketing, search engine marketing (SEM), or search engine optimisation (SEO) within a fast-paced, results-driven environment

3. Demonstrated expertise in managing digital advertising platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and other programmatic advertising tools

4. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimise campaign performance

5. Proficiency in digital marketing tools and platforms, including marketing automation software, CRM systems, and analytics platforms

6. Excellent written and verbal communication skills in English and Indonesian, with the ability to communicate complex digital concepts to diverse audiences

7. Proven track record of successfully managing digital campaigns that resulted in increased brand awareness, lead generation, or customer acquisition

8. Knowledge of financial services or banking industry, or demonstrable ability to quickly learn industry-specific regulations and customer behaviours

9. Strong project management capabilities with the ability to manage multiple campaigns simultaneously and meet tight deadlines

10. Creative thinking and problem-solving ability, combined with a strategic mindset and attention to detail