Area Sales Manager (GT & MT) - Medan

Job Description

• Achieve monthly and annual sell-in and sell-out targets within the assigned area.

• Develop sales plans, area strategies, and market expansion initiatives.

• Manage and evaluate distributor performance, including sales, stock, coverage, and service levels.

• Lead, coach, and monitor the performance of the sales team.

• Expand outlet coverage, active outlets, numeric distribution, and product availability.

• Ensure product availability across traditional outlets, wholesalers, minimarkets, supermarkets, and modern trade accounts.

• Monitor distributor inventory to prevent out-of-stock, overstock, and slow-moving products.

• Ensure effective execution of promotions, displays, planograms, merchandising standards, and POSM.

• Build strong relationships with distributors, wholesalers, buyers, store managers, and key customers.

• Monitor market trends, competitor activities, pricing, and promotional programs.

• Conduct regular market visits, joint visits, sales reviews, and distributor evaluations.

• Prepare sales forecasts and regular sales, stock, distribution, and market activity reports.

• Coordinate with Marketing, Trade Marketing, Supply Chain, Finance, and Key Account teams.

• Identify business opportunities and implement corrective actions to improve area performance.

Job Requirements

• Bachelor’s degree in Management, Marketing, Business Administration, or a related field.

• Minimum 4–5 years of FMCG sales experience.

• Experience as an Area Sales Manager, Senior Sales Supervisor, or equivalent position.

• Strong experience in managing General Trade and Modern Trade channels.

• Proven experience in distributor management and sales team leadership.

• Good understanding of sell-in, sell-out, outlet coverage, numeric distribution, inventory, and trade promotions.

• Proficient in Microsoft Excel, PowerPoint, and sales reporting systems.

• Strong leadership, communication, negotiation, analytical, and problem-solving skills.

• Target-driven, proactive, disciplined, and able to work under pressure.

• Familiar with the Pekanbaru and Central Sumatra FMCG market.

• Willing to be based in Medan and travel frequently across the assigned territory.

• A valid driving license is preferred.