Head of Brand Event and Programming

A Yoga Company in Ubud, ?Bali is looking for a talented and enthusiastic Head of Brand Event and Programming (Full-time, Hybrid)

Responsibilities:

• Manage and uphold brand consistency across all platforms, touchpoints, and experiences

• Evolve brand guidelines, including tone of voice, visual identity, and core values

• Monitor brand perception through internal assessments and external feedback

• Lead creative and content teams to maintain high standards of design and storytelling

• Oversee all marketing collateral (print, digital, signage, merchandise)

• Review and approve visual assets to ensure consistency with brand identity

• Develop and execute integrated marketing strategies across multiple business units

• Lead annual marketing planning aligned with business objectives and event calendars

• Conceptualize and lead end-to-end marketing campaigns for events, trainings, and programs 

• Lead digital marketing initiatives across website, email, SEO, paid ads, and social media 

• Build relationships with media, influencers, and strategic partners 

• Design and oversee the development of programming calendars (events, workshops, trainings) 

• Monitor industry trends, competitor activity, and wellness market developments 

• Maintain brand toolkits, visual libraries, and internal resources 

• Lead and mentor a multidisciplinary marketing and creative team

• Collaborate cross-functionally with Events, Wellness, Hospitality, and Operations teams

Requirements:

• Proven working experience as a Head of Brand Event and Programming or in a similar role 

• Excellent written and verbal communication in English

• Strong background in integrated marketing, branding, and campaign management

• Experience in wellness, hospitality, lifestyle, or events industry

• Excellent leadership, communication, and presentation skills

• Strong strategic thinking with hands-on execution ability

• Ability to work under pressure and manage multiple projects simultaneously