Digital Marketing Executive

JOB QUALIFICATIONS

• Bachelor’s degree in Marketing, Communication, or related field
• 2–4 years experience in digital marketing or social media
• Strong skills in content planning, copywriting, and social media management
• Up-to-date with trends and able to create engaging, relevant content
• Good communication skills for handling audience engagement and community
• Basic knowledge of analytics tools (Instagram Insights, Social Blade, etc.)
• Able to analyze performance and optimize content based on data
• Experience with paid ads (Meta/TikTok) and influencer collaborations is a plus
• Understanding of SEO/SEM and keyword research is a plus
• Familiar with CMS (WordPress) and email marketing tools is a plus
• Creative, proactive, and detail-oriented
• Able to work fast, manage multiple tasks, and collaborate with teams

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JOB RESPONSIBILITY

1. CONTENT STRATEGY AND CREATION

• Content Ideas Research: Conducting content research to find ideas and understand the types of content created by competitors.
• Content Planning: Developing monthly content calendars that align with marketing goals and seasonal trends.
• Content Writing and Copywriting: Preparing written material for Instagram content that will be posted and crafting engaging, platform-specific captions that match the brand’s "voice".
• Content Brief: Directing and supervising the Graphic Designer, and providing creative visual briefs to the Graphic Designer.
• Trend Jacking: Identifying viral trends or memes early and adapting them to the brand in a way that feels authentic, not forced.
• Multimedia Production: Creating or overseeing the production of high-quality assets (short- form video/Reels, graphics, and photography)

2. COMMUNITY & REPUTATION MANAGEMENT

• Being the bridge between the brand and the audience.
• Engagement: Responding to comments, DMs, and mentions in a timely and helpful manner.
• Brand Advocacy: Cultivating a loyal community by initiating conversations and encouraging User-Generated Content (UGC).
• Reputation Management: Monitoring for negative sentiment and escalating potential PR issues before they spiral.   

3. PERFORMANCE TRACKING & ANALYTICS

• Reporting: Using tools (like Sprout Social, Hootsuite, or native insights) to track KPIs like Reach, Engagement Rate, and Click-Through Rate (CTR).
• Audit & Adjust: Analyzing why a specific post flopped or flew and adjusting the strategy based on those data points. 
• Competitor Analysis: Keeping a pulse on what rivals are doing to ensure the brand remains competitive. 

 

4. PAID SOCIAL & COLLABORATION

• Ad Support: Assisting with (or managing) boosted posts & paid social campaigns to increase reach.
• Influencer and Media Relations: Identifying and reaching out to influencers or creators for collaborations and tracking their performance. Then, work with the Media Agency for article written.

5. SEARCH ENGINE OPTIMIZATION (SEO) & SEM)

• The goal here is visibility. You ensure the brand is the first thing people see when they search for relevant terms. 
• On-Page & Off-Page SEO: Optimizing website content, meta tags, and building backlinks to improve organic rankings.
• Keyword Research: Using tools like SEMrush or Ahrefs to find high-traffic, low-competition terms.
• PPC Management: Running and optimizing paid search campaigns (Google Ads) to ensure a low Cost-Per-Click (CPC). 

6. EMAIL & LIFECYCLE MARKETING

• Nurturing leads once they've entered the brand’s “orbit”.
• Campaign Execution: Designing and sending newsletters, product announcements, and promotional offers.
• Automation: Setting up "drip campaigns" (e.g., welcome emails or abandoned cart reminders).
• Segmentation: Dividing the email list into groups (e.g., by location or buying habits) to ensure high relevancy.

7. PERFORMANCE MARKETING & ANALYTICS

• This is the most critical part of the role—proving the value of every rupiah spent.
• Data Synthesis: Consolidating data from Google Analytics 4 (GA4), heatmaps, and CRM software.
• Conversion Rate Optimization (CRO): A/B testing landing pages and CTA buttons to see what makes users take action. 
• ROI Tracking: Calculating the Return on Ad Spend (ROAS) and adjusting budgets to favor the best-performing channels.

 

8. WEBSITE & CONTENT OVERSIGHT

• Ensuring the "digital storefront" is functional and fresh.
• CMS Management: Updating the website via WordPress, Shopify, or Webflow.
• Collaboration: Working with designers and copywriters to ensure the brand message is consistent across all touchpoint

Send your best CV and portfolio also to email: 📥 dme(at)prp-group(dot)co(dot)id