Job Description
Full details about the role and requirements
Yukerja Summary
The Marketing Manager role at Okuzono Hospitality Group is curated from JobStreet (category Marketing & Penjualan). Note the work location (South Jakarta, Jakarta) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
ESSENTIAL DUTIES
Plan, manage, and direct all marketing activities to increase sales, strengthen brand awareness, and support the overall business growth of Okuzono Hospitality Group.
RESPONSIBILITIES
Develop and implement marketing strategies and tactics to strengthen the company's brand reputation, drive qualified customer traffic, increase revenue, and improve profitability for Okuzono Hospitality Group.
Develop, execute, and monitor integrated marketing campaigns to achieve sales targets across the Group's three restaurant brands.
Manage public relations activities, including PR materials, press releases, media planning, copywriting, scriptwriting, publicity, and marketing performance analysis.
Develop and implement customer acquisition and retention programs.
Experiment with a variety of organic and paid marketing channels while building strategic partnerships with key industry players, agencies, media partners, and vendors.
Evaluate, select, and manage marketing technology solutions, including CRM, loyalty programs, dashboards, and other digital marketing tools.
Prepare, manage, and monitor quarterly and annual marketing budgets, ensuring effective allocation and optimal return on investment (ROI).
Oversee content creation and content curation, pay-per-click (PPC) campaigns, social media marketing, event management, and lead generation activities.
Review and approve all marketing materials, including websites, digital advertisements, banners, brochures, promotional materials, and other marketing collateral.
Monitor and report marketing performance by analyzing campaign effectiveness, customer insights, and consumer behavior.
Collaborate closely with the Chef, Restaurant Operations Team, and other departments to develop and execute effective marketing strategies.
Lead, coordinate, manage, and evaluate the performance of the marketing team to maximize productivity and support sales growth.
Develop and implement branding strategies that strengthen brand positioning and drive business growth.
Plan, organize, and execute creative promotional campaigns and marketing events to increase customer engagement and sales.
Plan and coordinate photo and video production that aligns with current marketing campaigns and brand identity.
Prepare regular marketing performance reports and provide recommendations based on campaign results and sales performance.
Plan, execute, monitor, and evaluate branding initiatives across all restaurant brands to ensure consistent brand identity and customer experience.
Manage relationships with external vendors, negotiate contracts, monitor project execution, and oversee the marketing budget to ensure cost efficiency.
Increase brand awareness across all marketing channels.
Achieve targeted ROI on marketing campaigns.
Increase customer acquisition and customer retention.
Improve social media engagement and online presence.
Grow loyalty program membership.
Increase average guest spending and repeat visit rate
Build strategic partnerships with influencers, media, and corporate clients.
Monitor competitor activities and market trends