Digital Marketing Strategist

The Digital Marketing Strategist manages digital marketing strategies and campaigns to drive brand visibility, audience engagement and conversation across online platforms. The role overseas performance optimization through data-driven marketing initiatives.

Accountabilities and Responsibilities:

1. LMA

• Implement and monitor LMA within Digital Marketing operations.
• Support the Digital Marketing team by guiding Associates and ensuring campaign alignment.

2. Paid Ads Management (Shopee Ads, Lazada Sponsored Ads, TikTok Ads, Google and Meta Ads)

• Plan, execute, and optimize paid ads across Shopee, Lazada, TikTok, Google, and Meta platforms.
• Conduct weekly paid ads performance reviews and adjust budget allocations accordingly.

3. Email Marketing Campaign Development and Management

• Develop email marketing strategies including segmentation, automation, and performance tracking.
• Support Marketing Section initiatives by amplifying campaigns through paid channels and email marketing.

4. Marketing Content and Copywriting

• Write high-converting ad copies, landing page content, and promotional messaging.

5. Website Marketing Management and Optimization

• Manage website marketing performance including traffic, UX optimization, and conversion tracking.

Qualifications:

•  Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
•  At least 3 years of experience in Digital Marketing or E-commerce
•  Hands-on experience with Google, Meta, TikTok, Shopee, and Lazada Ads
•  Knowledge of email marketing, website optimization, and digital analytics
•  Strong copywriting, analytical, and reporting skills
•  Proficient in Microsoft Office and digital marketing tools
•  Highly organized with excellent communication and interpersonal skills
•  Experience in FMCG, retail, or e-commerce is an advantagecation