Sr. Performance Marketing

HeyRCG is a marketing and consultancy agency committed to supporting the growth and success of businesses. With teams based in South Yarra and Umalas, we work as an extension of our clients; collaborative, curious, and passionate about helping people thrive.We’re looking for a Digital Marketer specialising in paid ads to join our fast-paced, creative team in Bali. You’ll work across a range of industries, assisting in the execution and optimisation of digital marketing campaigns. This role is ideal for someone who is adaptable, proactive, and eager to learn within a supportive and dynamic agency environment.

Responsibilities:

Campaign Execution & Optimisation

• Plan, launch, and manage paid advertising campaigns on Meta platforms using Ads Manager.

• Set up and manage Google Ads campaigns, including Search and Performance Max.

• Develop audience targeting strategies and perform A/B testing on creative, copy, audiences, and bidding strategies.

• Analyse campaign performance and optimise for maximum ROI.

• Set up and manage Facebook Pixel and Google Tag Manager.

• Create, test, and manage email campaigns in Klaviyo, including performance tracking and reporting.

• Ensure accurate tracking of customer events and e-commerce triggers in Klaviyo for segmentation and targeting.

Ecommerce & CRM Support

• Integrate paid advertising efforts with Shopify and Klaviyo to support e-commerce sales funnels and customer journeys.

• Monitor and maintain pixel and conversion tracking for accurate reporting and retargeting.

Reporting & Analysis

• Generate performance reports with actionable insights for clients and internal teams.

• Provide clear recommendations for campaign improvements based on data.

Cross-Channel Coordination

• Work closely with designers and copywriters to brief and review ad creative.

• Coordinate consistent messaging and tracking across Meta Ads, Google Ads, Klaviyo, and Shopify.

Client & Team Collaboration

• Communicate effectively with clients to align on goals, budgets, and expectations.

• Share knowledge with the team to support a culture of continuous improvement.

Requirements: 

• 2+ years of experience in digital marketing with a focus on paid ads

• Strong written and verbal English communication skills

• Degree in Marketing, Communications, or related field (preferred but not essential with relevant experience)

• Proficiency with Meta Ads Manager and Google Ads

• Solid understanding of paid media KPIs, attribution models, and customer lifecycle marketing

• Ability to interpret data and translate insights into strategic actions

• Confident presenting results and recommendations directly to clients

• Comfortable using tools such as Google Sheets, Docs, and Slack.

• Organised, dependable, and proactive in asking questions

• Curious about trends, algorithms, and audience behaviours

• Able to manage multiple tasks and prioritise effectively

• Collaborative and eager to contribute idea

Bonus (Nice to Have)

1. Previous experience in a creative or marketing agency

2. Familiarity with other paid platforms such as TikTok Ads or Pinterest Ads