Social Media Specialist

About the role

We are seeking a creative and detail-oriented Social Media Specialist to manage and grow our digital presence across multiple platforms. This role is responsible for content planning, execution, performance tracking, and creating visually compelling graphics that align with the brand identity. The ideal candidate is both strategic and hands-on, with strong design capabilities and a passion for digital storytelling.

What you'll be doing

1. Develop and execute social media strategies to increase brand awareness, engagement, and follower growth.

2. Plan and manage monthly content calendars across all social media platforms.

3. Create engaging visual content, including graphics, carousels, short videos, and promotional materials in line with brand guidelines.

4. Design marketing assets for social media campaigns, advertisements, and digital promotions.

5. Write compelling captions and adapt messaging to suit different platforms and audiences.

6. Monitor social media performance metrics and prepare regular reports with insights and recommendations.

7. Stay updated on digital trends, platform updates, and emerging content formats.

8. Collaborate with the Marketing and PR teams to ensure consistent branding and campaign alignment.

9. Manage community engagement by responding to comments, messages, and inquiries in a timely and professional manner.

What we're looking for

1. 1–3 years of experience in Social Media, Digital Marketing, or related field.

2. Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar).

3. Strong understanding of major social media platforms and their best practices.

4. Basic video editing skills are an advantage.

5. Creative mindset with strong visual aesthetics.

6. Excellent communication and time-management skills.

7. Ability to work independently and meet deadlines in a fast-paced environment.

About us
We are a dynamic hospitality group managing premium dining and lifestyle brands, including The Butchers Club Steakhouse and 831 Coffee Club. Our portfolio combines elevated culinary experiences with vibrant community-focused concepts, delivering exceptional service and memorable moments to our guests.

This role will oversee the social media presence and digital storytelling for both brands, ensuring consistent brand identity, creative content execution, and strong audience engagement across all platforms.