Branding Manager for Tobacco Background

Job Description

•Develop and execute brand strategies to strengthen brand positioning and equity.

•Manage brand identity, communication, and consistency across all channels.

•Lead the development of advertising campaigns, promotional materials, and brand activation programs.

•Conduct consumer research to understand market trends and customer preferences.

•Collaborate with Sales and Marketing teams to ensure consistent brand messaging.

•Monitor brand performance and recommend strategic improvements.

•Manage relationships with advertising agencies, creative partners, and vendors.

•Develop annual branding plans and manage branding budgets.

•Analyze campaign effectiveness and prepare performance reports.

•Ensure all branding initiatives comply with applicable tobacco advertising regulations.

Job Qualifications

•Bachelor's Degree in Marketing, Business, Communication, or related field.

•Proficient in English (both spoken and written); Mandarin proficiency is a plus.

•Minimum 5–8 years of branding or brand management experience.

•At least 3 years of managerial experience.

•Mandatory: Previous working experience in the Cigarette/Tobacco Industry as a Branding Manager, Brand Manager, or equivalent position.

•Strong understanding of brand strategy, consumer behavior, and market positioning.

•Experience managing ATL, BTL, and brand activation programs.

•Excellent creative thinking combined with strong analytical skills.

•Strong leadership and stakeholder management capabilities.

•Excellent communication and presentation skills.

•Proficient in Microsoft Office and brand performance analysis tools.