Marketing Manager

We're an early-stage consumer goods company looking for a hands-on Marketing Manager to own and grow our marketing function from the ground up. You'll be our first dedicated marketing hire, reporting directly to the founder. This is a high-ownership role: you'll strategize, execute, and iterate across all digital channels.

What You'll Do

• Own and manage all digital marketing channels: Instagram, TikTok, Meta Ads, Google Ads, and email/WhatsApp
• Build and optimize our lead generation and customer acquisition funnel end-to-end
• Plan and execute product launch campaigns — from pre-launch buzz to post-launch retargeting
• Develop and manage our content calendar (working with a content creator or doing it yourself)
• Run and optimize paid ad campaigns (Meta & Google) with a focus on ROAS and CAC
• Implement basic SEO strategies for our website and product pages
• Track, analyze, and report on key marketing metrics weekly (traffic, conversion rate, ROAS, CPL)
• Identify new growth opportunities and test new channels

What We're Looking For

• 3-5 years of experience in digital marketing, preferably in B2C e-commerce or retail
• Proven hands-on experience running Meta Ads and/or Google Ads with measurable results
• Solid understanding of social media marketing (Instagram & TikTok especially)
• Experience with content creation tools (Canva, CapCut, or similar)
• Familiarity with SEO basics and website analytics (Google Analytics, Meta Pixel)
• Strong copywriting skills in Bahasa Indonesia (English is a plus)
• Self-starter who thrives in a fast-paced, resource-constrained startup environment
• Data-driven — you make decisions based on numbers, not gut feel alone

Nice to Have

• Experience with email/WhatsApp marketing tools (Mailchimp, Insider, etc.)
• Background in consumer goods 
• Experience scaling a brand from early stage