Marketing Manager

Marketing Manager

Retail Lifestyle Brand – ZUMA Sandals
PT Dream Dare Discover
Location: Surabaya | Full-time

Build Campaigns That Move the Brand—and the Business

ZUMA is a fast-growing Indonesian lifestyle sandal brand built on bold identity, creativity, and everyday comfort.

With more than 50 retail stores across Java, Bali, Sumatra, Sulawesi, and Nusa Tenggara—supported by rapidly growing digital and marketplace channels—ZUMA is entering an exciting new phase of national expansion.

We are looking for a commercially driven and highly strategic Marketing Manager to accelerate brand growth, increase customer acquisition, strengthen store traffic, and build integrated marketing campaigns across retail and digital channels.

This is an opportunity to help shape one of Indonesia’s rising lifestyle footwear brands while leading marketing initiatives with real, measurable business impact.

Why This Role Matters

As Marketing Manager, you will connect brand ambition with commercial execution.

You will be responsible for turning business priorities into clear marketing strategies, campaign calendars, customer acquisition programs, and retail activations that drive awareness, engagement, traffic, and sales.

You will work closely with Creative, Product, E-Commerce, Retail Operations, Branch, and Finance teams to ensure every marketing initiative is relevant, well-executed, and commercially effective.

This role is ideal for a marketer who is equally comfortable discussing brand positioning, campaign ideas, marketing budgets, customer data, store performance, and return on investment.

What You Will Own

Marketing Strategy & Brand Growth

• Develop and execute annual and quarterly marketing strategies aligned with ZUMA’s business and expansion goals.

• Translate brand and commercial objectives into integrated marketing calendars and activation plans.

• Strengthen ZUMA’s market positioning and relevance among target customers.

• Identify new growth opportunities across retail stores, marketplaces, social commerce, communities, and partnerships.

• Develop customer acquisition, retention, and reactivation initiatives.

Integrated Campaigns & Product Launches

• Lead the planning and execution of seasonal campaigns, product launches, promotional programs, and brand activations.

• Build integrated campaigns across social media, paid media, KOLs, affiliates, marketplaces, retail stores, events, and partnerships.

• Ensure every campaign has clear objectives, audience targets, timelines, budgets, and performance indicators.

• Coordinate campaign execution across Head Office and branch teams.

• Evaluate campaign results and turn insights into stronger future strategies.

Retail & Store Marketing

• Develop marketing programs that increase store awareness, customer traffic, conversion, and repeat visits.

• Plan regional and store-level activations based on local market opportunities.

• Support new store openings, store relaunches, promotional events, and local partnerships.

• Monitor performance by store, city, region, and campaign.

• Work closely with Retail Operations and Branch Managers to ensure effective execution at store level.

Digital Marketing & Customer Acquisition

• Oversee digital marketing strategies across Meta, TikTok, Google, marketplaces, and other relevant platforms.

• Manage paid media planning, audience targeting, campaign optimization, and budget allocation.

• Develop strategies for KOL, influencer, affiliate, and community marketing.

• Monitor customer acquisition performance, conversion, cost efficiency, and channel contribution.

• Collaborate with the E-Commerce team to align marketing activities with online sales targets.

Performance, Analytics & Budget Management

• Manage the marketing budget and ensure disciplined allocation across channels and campaigns.

• Track key marketing metrics such as traffic, reach, engagement, conversion, customer acquisition cost, return on advertising spend, and campaign ROI.

• Build clear and actionable marketing performance reports for management.

• Use customer, sales, and campaign data to identify opportunities and improve decision-making.

• Recommend budget adjustments based on performance and business priorities.

Team & Cross-Functional Leadership

• Lead, coach, and develop the marketing team to deliver high-quality and timely execution.

• Set clear priorities, performance expectations, and accountability within the team.

• Work closely with Creative and Design teams to develop campaign assets that support marketing objectives.

• Collaborate with Product, E-Commerce, Retail Operations, Branch, Sales, and Finance teams.

• Build an agile, data-driven, commercially focused, and collaborative marketing culture.

What We Are Looking For

• Bachelor’s degree in Marketing, Business, Communications, Management, or a related field.

• Minimum 5 years of experience in Marketing, Brand, Growth, or Integrated Campaign Management.

• Minimum 2 years of experience leading a marketing team.

• Experience in retail, lifestyle, fashion, footwear, beauty, FMCG, consumer goods, or other customer-facing industries is strongly preferred.

• Strong experience in developing marketing strategies and integrated campaign calendars.

• Hands-on understanding of Meta Ads, TikTok, KOLs, affiliates, marketplaces, and digital customer acquisition.

• Strong commercial mindset with the ability to connect marketing activities to traffic, conversion, and sales.

• Comfortable managing marketing budgets and performance metrics.

• Strong analytical, communication, presentation, and stakeholder management skills.

• Able to manage multiple campaigns and priorities in a fast-paced environment.

• Based in Surabaya or willing to relocate.

You Will Stand Out If You Have

• Experience managing marketing for a multi-store retail business.

• Experience supporting new store openings and regional retail activations.

• Exposure to fast-growing local brands, D2C brands, or omnichannel businesses.

• Strong understanding of customer segmentation, CRM, loyalty, and retention marketing.

• Experience building marketing dashboards and performance reporting.

• Proven success in improving store traffic, customer acquisition, conversion, or campaign ROI.

• Experience working with marketplace, social commerce, and affiliate ecosystems.

What Success Looks Like

In this role, success means:

• ZUMA has a clear and commercially focused marketing calendar.

• Campaigns are executed consistently across retail and digital channels.

• Store traffic and customer acquisition continue to grow.

• Marketing budgets are allocated based on performance and business priorities.

• Product launches and retail activations generate measurable impact.

• Marketing decisions become increasingly data-driven.

• Cross-functional execution becomes faster, clearer, and more accountable.

• Customers increasingly recognize, choose, and remember ZUMA.

Why Join ZUMA?

• Help shape the growth of one of Indonesia’s rising lifestyle footwear brands.

• Lead marketing initiatives across more than 50 retail stores and growing digital channels.

• Work on real business challenges with visible commercial impact.

• Gain ownership of campaigns, activations, partnerships, and customer growth initiatives.

• Collaborate directly with decision-makers in a fast-moving organization.

• Join an entrepreneurial environment where strong ideas can quickly become real executions.

• Build more than campaigns—build a brand customers genuinely love.

Ready to Make Your Mark?

If you are a strategic marketer who understands customers, loves building integrated campaigns, and knows how to turn marketing ideas into measurable business growth, we would love to meet you.

Apply now and help take ZUMA to its next stage of growth.