Senior KOL Specialist

Key Responsibilities

1. Influencer & KOL Sourcing 

• Identify, approach, collaborate and develop relationships with KOLs/influencers and affiliate on TikTok 

• Expand and maintain a strong KOL and affiliates database aligned with the brand positioning and target audience.

• Continuously explore new KOLs and affiliate opportunities, trending KOLs, and demand affiliate

2. End to End Collaboration

• Manage the complete influencer collaboration process from listing, approaching, negotiating, dealing, making sure KOL posting, and creating good relationship to KOL & affiliate

• Monitor influencer deliverables and ensure campaigns are executed according to timelines and brand expectations.

• Handle day to day communication with influencers to maintain positive and long term working relationships.

- Tracking Performance, monitor collaboration in campaign outcomes and refine strategies to maximize impact

 
3. Negotiation & Cost Optimization

• Negotiate pricing, deliverables, usage rights, and campaign terms with influencers and agencies.

• Ensure influencer & content creator cooperation budgets are managed effectively while maximizing campaign performance and ROI.

4. Cross Functional Collaboration

• Collaborate closely with KOL Operations, Branding, Content, E-commerce, and Growth teams to align campaign objectives and execution.

• Support script translation, localization review, and influencer content adaptation.

5. Data Monitoring & Reporting

• Track KOLs and affiliates campaign performance including engagement, reach, conversion, GMV contribution, and ROI.

• Monitor competitor activities, KOL and affiliate  trends, and platform algorithm changes.

• Prepare regular campaign reports, KOL and affiliate performance analysis, and market feedback for internal review.

• Provide actionable insights and recommendations to improve future campaigns.

Requirements:

• Minimum 2 - 4 year experience in KOL Management, affiliate or related field

• Must have existing KOL and affiliate resources and strong networking capabilities.

• Familiar with TikTok and backend affiliate ecosystems and trends.

• Strong negotiation, communication, and relationship management skills.

• Able to work independently and manage multiple KOL and affiliate projects simultaneously.

• Target oriented, proactive, adaptable, and able to work in a dynamic and fast-paced environment.

• Able to communicate in English is a plus.

• Experience in fashion, travel, lifestyle, beauty, or FMCG industry is preferred.

-have experience working in an MCN agency, brand or related KOL and affiliate management field is a plus point

• Willing to WFO 100% to Altira Business Park, Sunter, North Jakarta.