Senior Brand Marketing Executive

Key Responsibilities

• Develop and execute brand marketing initiatives that strengthen brand positioning and support business objectives.
• Ensure consistent brand identity, messaging, and visual standards across all customer touchpoints.
• Conduct market research, competitor analysis, and consumer insight studies to identify trends and business opportunities.
• Plan and execute brand campaigns, product launches, and promotional initiatives in collaboration with internal teams and external partners.
• Work closely with Sales, E-commerce, Marketing Communications and other departments to ensure brand consistency and campaign effectiveness.
• Monitor brand performance through key metrics, customer feedback, and market analysis, and provide recommendations for continuous improvement.
• Support the development of partnerships, collaborations, and brand activation activities to increase brand awareness and customer engagement.
• Manage marketing budgets, timelines, and project execution to ensure initiatives are delivered effectively.
• Coordinate with creative agencies, designers, photographers, and other vendors to produce high-quality marketing materials.
• Stay informed about industry trends, consumer behavior, and competitive activities to identify new opportunities for brand growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Minimum 3 years of experience in Brand Marketing, Marketing, Brand Management, or a related field.
• Strong understanding of branding principles, customer journey, and consumer behavior.
• Experience in developing and executing integrated marketing campaigns.
• Strong analytical skills with the ability to interpret market data, campaign performance, and customer insights.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication and presentation skills in both written and verbal formats.
• Ability to collaborate effectively with cross-functional teams and external stakeholders.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with marketing analytics tools is an advantage.
• Creative thinker with strong commercial awareness and a results-oriented mindset.
• Experience in the hospitality, lifestyle, retail, or consumer goods industry is preferred.
• Willing to be based in Sleman, Yogyakarta.