Trade Marketing & Visibility Jakarta Raya

Role Purpose:

Execute Marketing Communication in Sales Area, including advertising, sales promotion, PR exhibits and trade exhibition to support GTM Strategy & execution program in area.

Key Responsibilities:

Marketing Communication

• Execute branding and communication programs in Sales Area.

• Execute promotion programs by which consist of Above the Line (ATL), Below the Line (BTL), Brand Activation, Marketing Public Relation (MPR).

• Execute good working relation with community, develop communication’s program in Sales

• Area through sponsorship activities, expo, off air event and marketing event

Development of GTM plan

• Support the development of GTM plan and coordination in preparation for launch across stakeholders in HQ and Area

• Coordinate with all cross function that related with the launched product and active give some input for any rooms of improvement

• Define GTM Strategy and contribution needed from all entire cross function and follow up with respective function for the implementation

• Monitoring all progress of GTM implementation trough checklist and other update status document

• Identify potential issued in implementation phase and find solution

• Follow up market insight from regional team and use it for the feedback for the next campaign

• Active course correction as and when is required

Support the performance (KPI) monitoring of the Program

• Support the analysis weekly/monthly report of on the ground activities program & give high level summary for the next improvement

• Try to get insight for improvement especially for underperformance SA & give some input for improvement

Campaign concept

• Support in create concept for new on the ground campaign program in respective area include:

  • Proposal (incl. budget & supporting needed)

  • Assess with trial / pilot in some certain area

  • Some improvement for final concept

  • Socialization & implementation

  • Reporting & feedback

Team Collaboration

• Execute and achieve functional goals given by managers

• Work co-operatively with other team members to accomplished delegated tasks assigned by managers

• Provide continuous inputs on business process and systems improvement in order to ensure delegated tasks are completed in timely and efficient manner

Qualification:

• Bachelor degree in Business/Engineering or related field

• Understanding in Market Segmentation

Related Experience:

• Minimum 2 years experience in sales & marketing area

• Able to demonstrate leadership role in recent projects which involve cross functional effort within the company

• Good understanding of commercial operation of the business and able to work in different roles within the Group

• Preferably has been doing several projects/roles within commercial functions.

Skills:

• Good communication skill

• Good relationship

• Successful implementation of campaign