Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan Branding Strategist Specialist di Chateraise kami kurasi dari JobStreet (kategori Teknologi & IT). Perhatikan lokasi kerja (Jakarta) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
Requirements
Bachelor’s degree in Marketing, Communication, or a related field
3–5 years of experience in branding/marketing (experience in retail F&B or FMCG is a plus)
Proven experience in leading a team
Strong understanding of brand strategy and consumer behavior
Excellent communication skills, creative, and analytical thinking
Able to work in a fast-paced environment
Proficient in English (both spoken and written)
Familiar with Meta Ads, Google Sheets, Google Slides, and TikTok Studio
Job Description
Develop and execute branding strategies aligned with the brand positioning in the retail F&B market
Oversee the implementation of brand identity across all channels (store, packaging, digital, and campaigns)
Ensure consistency of brand experience across all outlets (visual, tone, and customer journey)
Collaborate with Operations and Product Development teams for campaigns and new product launches
Analyze brand performance (awareness, engagement, foot traffic, and sales impact) and provide strategic insights
Manage and supervise the branding/design team (if any)
Develop creative campaigns (seasonal promotions, new menu launches, festive campaigns)
Conduct competitor analysis and monitor F&B retail industry trends
Control and manage branding budgets effectively and efficiently
Ensure visual merchandising standards across all outlets align with brand guidelines