Digital Marketing Specialist

Digital Marketing Specialist

PIK, North Jakarta

Job Description

We are looking for a creative, analytical, and target-oriented Digital Marketing Specialist to manage the company’s digital marketing activities end-to-end.

This role will independently handle paid advertising, SEO/SEM, content planning, content production, basic design, video editing, campaign execution, and performance analysis. All content and marketing materials will be produced internally.

Key Responsibilities

1. Develop and execute digital marketing strategies aligned with business goals.

2. Manage paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, YouTube Ads, marketplaces, and other relevant platforms.

3. Monitor and optimize campaign performance based on leads, conversion rate, CPL, CTR, ROAS, and ROI.

4. Set up and manage advertising tracking, including pixels, conversion tracking, and analytics tools.

5. Develop and implement SEO and SEM strategies to improve website traffic, search visibility, and domain authority.

6. Manage the full content production process, including trend research, concept development, scriptwriting, shooting, editing, design, and publication.

7. Create promotional materials such as posters, social media content, advertisements, short videos, campaign visuals, and internal marketing materials.

8. Manage company social media accounts and ensure consistent content scheduling and brand communication.

9. Analyze customer journeys, audience segmentation, marketing funnels, and content performance across different platforms.

10. Maintain and update website content, landing pages, campaign pages, and basic WordPress elements.

11. Collaborate with internal departments to support promotions, events, webinars, recruitment campaigns, and other business activities.

12. Evaluate digital marketing activities and provide data-driven recommendations for improvement.

13. Prepare weekly and monthly reports covering advertising, social media, website, SEO, leads, and campaign performance.

Qualifications

1. Minimum D3 or Bachelor’s degree in Digital Marketing, Marketing, Communication, Broadcasting, Business, Digital Media, or a related field.

2. At least 1 year of experience in digital marketing, performance marketing, or a related position.

3. Hands-on experience managing Meta Ads, TikTok Ads, Google Ads, or other digital advertising platforms.

4. Good understanding of marketing funnels, audience segmentation, customer journey mapping, and content personalization.

5. Familiarity with SEO, SEM, keyword research, landing pages, WordPress, and basic website management.

6. Proficient in GA4, Google Search Console, Meta Business Suite, Ads Manager, and other relevant analytics tools.

7. Able to independently create content, including copywriting, basic photography or videography, design, and video editing.

8. Proficient in Canva, CapCut, or similar design and editing tools.

9. Strong analytical skills and able to make recommendations based on performance data.

10. Creative, proactive, communicative, adaptive, detail-oriented, and comfortable working with targets.

11. Able to work independently while collaborating effectively with internal teams.

12. Good English communication skills. Mandarin proficiency is an advantage.

13. Willing to work on-site in PIK, North Jakarta.