Job Description
Full details about the role and requirements
Yukerja Summary
The NEW PRODUCT STRATEGY MANAGER (Snack, Food, and Drink Product) role at Boon Rawd Brewery is curated from JobStreet (category Teknologi & IT). Note the work location (Dusit, Bangkok) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Key Responsibilities
A. Strategic Brand & Portfolio Architecture
Brand Consolidation: ??????????????????????????????????????? ??????????????????????? ???????????????????????? (Brand Role) ????????????????????????????????????????????????????????
Brand DNA & Positioning: ????? Positioning ???????????????????????????????????????? ?????????????????????????????????????????????????????????
B. New Product Development (NPD) Strategy
Idea to Concept Translation: ????????????????????????????????????????????????? (Factory Capability) ?????????????????????????? (Product Concept) ??????????? Pain Point ??????????????????
Strategic Roadmap: ????? Product Roadmap ?????????????????????? ????????????????????????????????????????????????????????????????????????????????????????
Value Proposition Design: ?????? "???????????????" ?????????????????????????????????????????????????????????????????????????????
C. Market Insight Utilization
Consumer & Market Analytics: ????????????????????????? (Insight) ???????????????????????????????????? Market Gap ???????????????????????????
Competitive Analysis : ????????????????????????????????????????????????? Snack & Beverage ?????????????????????????????????????????????????????????
D. Cross-Functional Partnership & JV Alignment
Factory Synergy: ????????????????????????????????? ??????????????????????????????
Stakeholder Management: ????????????????????????????????????????????? ????????????????????????????????
Key Qualifications
Core Competency: Logical & Strategic Excellence
Structured Thinking: ??????????????????????????????? ????????????????????????????????????????????????????? (Excellent Framework Design)
Logic over Creative: ????????????????????? ?????? ???????? ?????????????????????????????????????????????????????????????????????????????????
Professional Experience
Strategic Background: ???????????? 7-10 ?????????? Brand Strategy, Product Management ???????????? FMCG
Portfolio Management: ???????????????????????????????????? (Brand Re-structuring) ???????????
?????????? (New Brand Launch) ??????????????????
Business Acumen: ?????????????????? (Profit & Loss, Supply Chain, Distribution Channel) ?????????????????????????????????????????????????
Personal Attributes & Skills
Adaptive Diplomacy: ????????????????? ?????????????????????????????????????????? ???????????????????????????
English Proficiency: ?????????????????????? Business Level
Outcome-Oriented: ?????????????????? ????????????????????????????? (Zero-to-One Mindset)