Marketing Associate

• ⁠Develop and structure monthly and campaign-based social media content plans/calendars across various channels.
• ⁠⁠Craft clear, detailed, and actionable creative briefs for the social media and creative production team (designers, videographers, copywriters) to execute.
• ⁠Review, provide feedback, and approve creative assets and social media outputs submitted by the social media execution team before publication.
• ⁠⁠Support the end-to-end execution of marketing programs and campaigns, with a strong focus on on-ground activations, school-based activities (e.g., school visits, roadshows), and special events (e.g., coding competitions).
• ⁠⁠⁠Coordinate closely with internal workstreams (Operations, Regional Field Officers/RFO, Sales, Academic, Social Media, etc.) to ensure workflow readiness and smooth execution of campaigns.
• ⁠⁠Compile post-event reports, gather documentation/testimonials of events as well as main program/product, and analyze simple performance metrics (both on-ground engagement and social media reach) to evaluate campaign success.

Requirements

•  Bachelor’s degree in Marketing, Communications, Business, MICE, Arts, Production, or a related field.
•  1-3 years of experience in Marketing Communication, Brand Management, Agency, or Event Management (prior experience in a creative/digital marketing agency, on-ground activations, or handling social media strategy is highly preferred).
•  Strong capability in writing comprehensive creative briefs and building content strategy/planning.
• Excellent communication, negotiation, and interpersonal skills to manage relationship with schools, internal teams, and vendors.
• Proven organizational and multitasking skills, with high attention to detail in fast-paced event logistics.
• Highly proactive, empathetic, and resilient in managing on-ground changes or feedback.
• Basic understanding of social media metrics and marketing tools is a plus.