UGC Lead

This is a remote position.

UGC Lead (Creative Scale + Brand Trust Layer)Core Role:Build and scale a structured UGC + influencer system to improve brand trust, diversify creative output, and reduce over-reliance on AI-generated ads.Context / Problem to Solve:

• Currently ~80–90% of creatives are AI-based.
• This creates:
  • Potential sustainability risks (platform rejections, fatigue).
  • Weaker brand trust and recognition.
• UGC pipeline is manual and limited (no systems, tools, or scale).

Goal:Shift toward a balanced creative ecosystem (~50% UGC / 50% AI) while increasing overall creative volume and speed.Key Responsibilities:

• Build a scalable UGC pipeline (creators, influencers, affiliates).
• Improve and manage current UGC workflow (UGC coordinator reports into this role).
• Transition sourcing from manual outreach → tool-driven / systemized approach.
• Develop a reliable creator network for consistent content output.
• Coordinate with CS team to ensure fast script → creator → asset turnaround.
• Ensure UGC content is:
  • Aligned with performance angles.
  • Usable for paid ads (not just organic content).
• Increase speed of execution (faster turnaround from concept to asset).
• Work with media buyers + CS to feed high-performing UGC into paid channels.
• Test different creator types, formats, and hooks for scalability.

Qualifications:

• Minimum of 1 year of leadership/management experience preferred, or a minimum of 3–5 years of overall experience.
• Strong experience in UGC, influencer marketing, or affiliate systems.
• Familiar with creator sourcing tools, CRMs, or automation workflows.
• Understands how to produce UGC that converts (direct response, not just aesthetic).
• Experience managing creator relationships and deliverables at scale.
• Ability to build and optimize systems, not just execute manually.
• Strong sense of content quality, hooks, and messaging.
• Comfortable working cross-functionally with CS and media buying teams.
• Knowledge in Whitelisting with Creators.
• Bonus: Experience in affiliate programs or PR partnerships.

Objective:Build a UGC engine that:

• Balances AI-heavy creative output.
• Improves brand trust and authenticity.
• Increases creative volume and speed.
• Directly contributes to better ad performance and scalable spend.

Originally posted on Himalayas