Growth Lead (Performance Marketing & Funnel Strategy)

We are a fast-growing company in the health supplement / wellness industry. We are currently seeking an experienced Growth Lead to build scalable acquisition funnels and drive measurable sales growth.

We are not just looking for an executor; we are looking for a leader who can bring best practices, analyze data sharply, diagnose bottlenecks, and unlock new acquisition channels. You will lead the end-to-end growth strategy encompassing: Market Insight, Creative Testing, Paid Traffic, Funnel Strategy, Sales Conversion, and Retention.

Key Responsibilities:

• Conduct a comprehensive audit of our current growth engine and identify key bottlenecks.

• Design and implement new acquisition funnels (including WhatsApp, chatbots, landing pages, self-checkout systems, and lead magnets).

• Optimize paid traffic, lead quality, conversion rates, and overall sales.

• Provide strategic direction and lead creative testing for scriptwriters, editors, and talents.

• Develop data-driven recommendations to scale or improve ongoing campaigns.

• Establish and lead clear, structured, and actionable weekly growth reviews.

Qualifications (Must-Haves):

• Minimum of 2 years of proven experience in Performance Marketing with a strict focus on achieving sales targets.

• Deep understanding of paid traffic, creative testing, and funnel strategy.

• Proven ability to optimize key business metrics including CAC, ROAS, CPL, CVR, AOV, and LTV.

• Capable of diagnosing funnels end-to-end, from ad performance to final closing.

• Strong grasp of buyer psychology and strategies to overcome customer objections.

• Proficient in integrating AI collaborative tools (AI co-working) to automate workflows, optimize team collaboration, and accelerate strategy execution.

• Possess a high sense of ownership and accountability for driving results.

• Willing to work on-site (WFO) in Surabaya.

Compensation & Benefits:

• Competitive monthly base salary (Rp 10,000,000 – Rp 20,000,000).

• Additional performance bonuses based on measurable impact.

• Note: The compensation package is open for discussion/negotiation for highly exceptional candidates.