Shopper Trade Marketing (STM) Team Leader

Responsibilities:

• Develop and execute annual and monthly shopper trade marketing strategies aligned with brand objectives, channel priorities, and shopper behavior.

• Translate brand strategy into effective visibility, display, bundling, sampling, and retailer-specific activation programs to drive conversion.

• Plan, execute, and monitor trade promotions across multiple channels (MT, GT, E-commerce), ensuring measurable KPIs and stock availability.

• Support Key Account and Sales teams with tailored customer proposals, promo calendars, selling stories, and channel-specific plans.

• Collaborate with Sales to improve sell-out, manage slow-moving inventory, and mitigate UPB (Unsaleable Product) risks.

• Manage the trade marketing budget, track investments, and evaluate promotion effectiveness through sales uplift and ROI analysis.

• Partner with Finance and distributors to ensure trade claims are accurate, documented, and processed efficiently.

• Proactively monitor distributors claim aging to ensure outstanding claims are under our threshold.

• Oversee the development, allocation, distribution, and quality control of in-store POSM and branding materials.

• Conduct competitor monitoring activities and maintain strong cross-functional alignment with Brand, Sales, Finance, and Supply Chain teams.

Qualifications:

• Bachelor’s degree in Marketing, Business, Management, or related field.

• Minimum 5–7 years of experience in Trade Marketing, Shopper Marketing, Sales, or Key Account Management, preferably in FMCG.

• Strong understanding of modern trade, minimarket, general trade, and distributor operations.

• Experience in promotion planning, trade spending management, POSM execution, customer activation, and claim documentation.

• Strong analytical skills, especially in sales data, promo evaluation, ROI, budget tracking, and claim aging monitoring.

• Good communication, negotiation, and cross-functional coordination skills.

• Detail-oriented and disciplined in documentation.

• Good leadership and stakeholder management.

• Able to balance sales target, brand objective, budget efficiency, operational feasibility, and claim settlement discipline.