Content Manager & Affiliate Marketing Lead

ABOUT US

LEDcity is an Indonesian e-commerce brand on a mission to become the #1 home lighting company in Indonesia. We sell premium LED chandeliers and smart home lighting through major marketplaces — Tokopedia, Shopee, TikTok Shop — and a growing network of social media channels. We're scaling fast, and we're building a content-driven sales engine where real creators produce real results.

ROLE OVERVIEW

We're not looking for an expert to manage a content creation process. We need a practitioner — someone who has personally built and managed affiliate channels, knows what makes a short video convert, and can look at a creator's content and tell them exactly what to fix and how to improve. You'll work with Affiliate marketing, mentor our small internal team of bloggers and content creators, raise their performance through direct feedback, sharp scripts, and clear task-setting.

RESPONSIBILITIES

• Review content from the internal creator team and deliver structured, actionable feedback

• Write and edit scripts for TikTok, Instagram, and YouTube focused on product conversion

• Set clear KPIs and weekly tasks for each creator

• Identify what's working in affiliate content and replicate it across the team

• Track affiliate sales metrics (GMV, CTR, conversion) and connect them to content decisions

• Monitor platform algorithm updates (TikTok, Instagram, YouTube) and adapt the team's strategy

• Support onboarding of new creators as the team grows

• Conduct weekly one-on-one calls with each creator to provide feedback and improve their work

• Manage affiliate campaigns on marketplaces and conduct integrations with bloggers and creators

REQUIREMENTS

Must have:

• Proven results in affiliate marketing or social commerce — with numbers (GMV, conversion rate, follower growth). We will ask for proof

• Hands-on TikTok Shop affiliate experience

• Ability to write compelling scripts for short-form product video

• Experience setting tasks and giving structured feedback to creators

• Fluent Bahasa Indonesia

• Good speaking level in English language

Nice to have:

• Experience with home goods, electronics, or lifestyle product categories

• YouTube or Instagram affiliate experience

• Experience managing or training a creator team

• Basic video editing skills (CapCut or similar)

WE OFFER

1. Salary: Rp 6,000,000 – Rp 8,000,000 / month based on the results on interview

2. 2+% commission on affiliate sales generated by your team (with no limit!)

3. 100% remote

4. Full-time or part-time — flexible based on fit

5. Direct collaboration with company leadership

6. Real ownership: you shape the content strategy of a growing brand