Country Merchandising Manager

Location: Jakarta, Indonesia

Reports to: Country Manager / Regional Head of Merchandising

Role: Lead end‑to‑end product strategy, assortment, pricing, inventory & supplier management for Indonesia’s value retail expansion

🎯 Key Responsibilities

1. Merchandising Strategy & Assortment

• Develop country‑specific merchandise plan aligned with Eco‑Shop’s value‑retail model, local demand, and group targets

• Build category mix, price tiers, and SKU list for Java, Sumatra, Kalimantan, Sulawesi; adapt to local preferences & seasonality

• Manage Open‑to‑Buy (OTB), seasonal calendars, and new product introduction/phase‑out

2. Pricing, Margin & Competitor

• Set retail prices, cost structures, and promotions to hit gross margin 28–32% while staying competitive vs. MR DIY, Indomaret, Alfamart

• Track competitor pricing, private labels, and discounting; adjust strategy weekly

• Execute markdowns/clearance to reduce slow‑moving stock & shrinkage

3. Inventory & Supply Chain

• Oversee stock levels, replenishment, allocation to stores/warehouses; optimize turnover & availability

• Monitor sell‑through, aged stock, and shrinkage; work with logistics for multi‑island delivery

• Ensure compliance with Indonesian customs, import rules, and labeling standards

4. Sourcing & Supplier Management

• Onboard local/import suppliers; negotiate cost, MOQ, payment terms, delivery, quality

• Build scorecards for reliability, pricing, lead time; resolve quality/delivery issues

• Liaise with HQ buying team for cross‑border procurement

5. In‑Store Execution & VM

• Implement planograms, shelf layouts, and display standards across all stores

• Train store teams on merchandising guidelines; audit compliance regularly

• Support marketing campaigns, seasonal displays, and promotional zones

6. Analysis & Reporting

• Weekly/monthly reviews: sales, margin, inventory, category performance, and forecast accuracy

• Provide actionable insights for expansion, category growth, and cost optimization

• Report to regional HQ in English

✅ Requirements

Education

• Bachelor’s in Business, Marketing, Retail, Supply Chain, or related field

Experience

• 7–10 years total, 3–5 years in Merchandising Manager role

• Must have value retail/FMCG experience in Indonesia (MR DIY, Aeon, Indomaret, Lotte, etc.)

• Proven track record in multi‑store rollout, assortment localization, and margin control

Skills

• Deep knowledge of Indonesian retail market, consumer behavior, and import regulations

• Strong Excel, ERP (SAP/Navision), merchandising tools; data‑driven decision‑making

• Fluent English + Bahasa Indonesia (written & spoken)

• Strong negotiation, leadership, cross‑team coordination