KOL Specialist

KOL / KOC Specialist

1201 Global BPO

Marketing Communications (Marketing & Communications)

Full time

?25,000 – ?30,000 per month

Work Arrangement : Onsite

Work Location : Shaw Blvd. Mandaluyong City

What we Offer?

- Up to 30K Basic Salary

- HMO Upon Regularization

- 12VL and 12 SL per year

- Fixed Weekends Off

- Career Development

- Company Events

- Onsite Perks

Required Qualifications & Skills

• Experience: 1–3 years in influencer marketing, social media management, or KOC/KOL outreach.
• Platforms: Deep understanding of TikTok and Instagram trends, including video styles and engagement mechanics.
• Communication & Negotiation: Strong interpersonal skills to manage, brief, and negotiate with creators.
• Organization: Detail-oriented, capable of managing large-scale, high-volume seeding campaigns and multiple partnerships simultaneously.
• Data Analysis: Ability to track and analyze performance data, using tools like Seller Center, Fastmoss, Kalodata, Feishu, Excel or Google Sheets.

Common Requirements

• Bachelor’s degree in Marketing, Communications, or related fields.
• Experience with e-commerce platforms (e.g., TikTok Shop, Shopee) is often preferred.

Key Responsibilities Overview:

• Recruitment & Outreach: Proactively identify, reach out to, and onboard potential KOCs/micro-influencers or KOLs/influencers via social media platforms.
• Relationship Management: Maintain a database of creators, fostering long-term relationships and handling daily communication, negotiations, and contract management.
• Campaign Execution & Seeding: Coordinate product sampling and seeding programs, ensuring KOCs receive products and create content on time.
• Content & KPI Monitoring: Track content creation, including the number of videos, engagement rates, and ROI to ensure KPIs are met.
• Trend Analysis: Stay updated on current social media trends (especially TikTok) to ensure content aligns with brand goals and viral potential.