Tiktok Content Operation Associate

Key Responsibilities:

• Manage and grow the Bagsmart TikTok account Responsible for coming up with video concepts, filming all original video assets (mobile device is fine) and all editing whether in or outside the TikTok app.

• Assist the livestream studio by providing necessary video content to increase the traffic of live streaming.

• Engage with the TikTok community in a way that aligns with the brand identity and messaging.

• Contribute to the overall strategy, vision, and voice of the TikTok channel to enhance brand presence and audience engagement.

• Monitor, measure, and analyze video performance to optimize future content

• Establish and continuously refine best practices for TikTok content creation and engagement.
  

1.Content Production (Shooting)

• Pre-production:

• Writing scripts or outlines for videos

• Gathering props or setting up filming locations

• Coordinate with relevant teams or individuals (Such as talent/host) for content collaboration.

• Plan and prepare content based on campaign or marketing requirements.

• Conduct product video shoots.

• Ensure proper lighting, composition, and product presentation.

• Coordinate with the marketing team to meet the content schedule.

2. Video Editing

• Edit short-form and long-form videos for social media platforms.

• Add captions, transitions, background music, and visual effects as needed.

• Ensure all content aligns with the company's branding and quality standards.

• Deliver edited content according to deadlines.

3. Content Publishing

• Upload and publish content on designated social media platforms according to the content calendar.

• Write engaging captions, hashtags, and descriptions.

• Ensure all published content is accurate and follows brand guidelines.

• Monitor content after publishing for quality and engagement.

4. Video Shopping Optimization

• Ensure product listings are accurate, complete, and optimized.

• Coordinate with relevant teams regarding product updates and promotions.

5. Weekly Reporting

• Prepare a weekly summary of completed content and activities.

• Report the number of content pieces produced and published.

• Highlight key achievements, challenges, and improvement opportunities.

• Share progress updates with the supervisor or marketing team.

6. Monthly Reporting

• Prepare a comprehensive monthly performance report.

• Summarize content production, publishing activities, and campaign outcomes.

• Analyze content performance using relevant metrics (such as views, reach, engagement, and follower growth).

• Provide recommendations to improve future content performance.

7. Analytics and optimization:

• Monitor video performance metrics such as views, likes, shares, watch time, Retention, comments, CTR, GPM, and GMV.

• Analyze audience demographics and engagement trends to refine content strategy.

• Optimize future videos based on data insights to improve reach, engagement, and follower growth.

• Test different content formats and posting times to determine the most effective strategies.
  
  

Requirements:

• Minimum 1 – 2 years of experience in the content creator field, with strong expertise in the TikTok platform

• Strong negotiation, communication, and relationship management skills with the ability to build and maintain long term professional partnerships

• Proficient in CapCut and Adobe Photoshop for content creation and editing purposes

• Target oriented, proactive, adaptable, and capable of performing effectively in a dynamic and fast paced environment

• Ability to communicate in English is an advantage

• Experience in the fashion, travel, lifestyle, beauty, or FMCG industry is preferred

• Prior experience working in an MCN agency, brand, or related KOL and affiliate management field is considered a strong advantage

• Willing to work Work From Office (WFO) 100% Monday - Friday at Altira Business Park, Sunter, North Jakarta