Ecommerce Specialist

Job Responsibilities

• Manage and optimize product listings on Shopee Mall/Seller Center and TikTok Shop, ensuring accurate titles, descriptions, keywords, and high-quality visuals.
• Plan and execute promotional campaigns, flash sales, and platform-specific events.
• Monitor and optimize product visibility through platform SEO, keyword targeting, and TikTok content integration.
• Collaborate with influencers/creators to drive TikTok Shop sales through affiliate marketing and live streaming campaigns.
• Track sales performance, campaign ROI, and customer engagement using Shopee Analytics and TikTok Seller Center tools.
• Manage store vouchers, discounts, and marketing budget allocations effectively.
• Handle order fulfillment coordination, logistics monitoring, and ensure smooth customer experience.
• Respond to customer inquiries, feedback, and reviews to maintain store rating and reputation.
• Conduct competitor and market analysis to identify trends, pricing strategies, and growth opportunities.
• Work closely with marketing and creative teams to produce engaging TikTok content and Shopee banners.

Job Requirements

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field (preferred).
• Proven experience in managing Shopee and/or TikTok Shop stores.
• Familiarity with Shopee Seller Center, TikTok Seller Center, and platform algorithms.
• Knowledge of TikTok content trends, influencer marketing, and live-selling strategies.
• Strong skills in data analysis, sales reporting, and ROI measurement.
• Proficiency in digital marketing tools (e.g., Google Analytics, Meta Ads, TikTok Ads Manager).
• Creative mindset with ability to develop viral product content strategies.
• Excellent communication and collaboration skills to work with KOLs (Key Opinion Leaders), influencers, and internal teams.
• Strong organizational skills and ability to handle multiple campaigns at once.
• Experience in SEO, PPC, and online advertising for marketplace optimization (a plus).