Brand Executive

Responsibilities:

• Assist in planning, developing, and executing end-to-end marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and leads.

• Actively act as key brand conseptor – into daily marketing communications and consumer touchpoints.

• Assist ini developing product positioning, pricing recommendations, and localized unique selling propositions (USPs) for the Indonesian market.

• Provide weekly & monthly report to track campaign performances.

• Monitoring market review studies on competitors regarding their promotions, pricing, and product features.

• Analyse monthly retail sales data, enquiry generation, and consumer feedback to identify gaps and growth opportunities.

• Ensuring that messaging and marketing activities are aligned with brand and company values.

• Manage and monitor assigned marketing budgets to ensure effective and efficient spending.

• Cross functional collaboration & stakeholder management.

Requirements:

• Bachelor's degree (or higher) in Marketing or Management.

• At least 5 years of work experience as develop brand or marketing related role.

• Adequate written and verbal communication skills (both Indonesia and English).

• Good knowledge about automotive industry is a plus.

• Ability to think both creatively and strategically.

• Able to do quantitative data analyses for  Create Report or simple survey.

• Deadline-oriented, inquisitive, with great follow-up and reporting skills.

• Fast learner and agile worker with ethics that suitable to work in a fast paced start-up environment.

• Experience in brand activation (such as an event, build in, ATL, sponsorship, etc ) or interaction with Government is a plus.

• Strong research and analytical skills.