ANALYST, BUSINESS

Overview

Position Summary

A leading B2B events and media organization is seeking a Lead Research Analyst to support its tradeshows and events portfolio with data-driven insights that inform strategy, audience development, and new event launches.

The Lead Research Analyst will play a key role in analyzing attendee, exhibitor, and market data to identify trends, measure performance, and uncover opportunities for growth. A major focus of this role will be providing actionable insights to guide the launch and development of new events, as well as new products for existing brands, ensuring alignment with market demand and strong engagement and ROI.

This role is ideal for a detail-oriented professional who thrives on data, enjoys spotting patterns and opportunities, and wants to contribute directly to the creation of industry-leading events.

Responsibilities

Key Responsibilities

Data Analysis & Insights

• Collect, clean, and analyze event performance data (attendance, exhibitor participation, audience demographics, satisfaction metrics, etc.).
• Generate insights to guide both existing event optimization and the launch of new events.
• Translate data findings into clear, actionable recommendations for sales, marketing, event leadership, and brand strategy teams.
• Support post-event reporting, dashboards, and debrief presentations.
• Conduct market and competitive analyses to benchmark performance and identify opportunities for new event concepts.

Audience & Market Research

• Analyze attendee and exhibitor segmentation to identify high-value audiences and unmet market needs.
• Conduct qualitative and quantitative research to assess market demand for potential new events and offerings.
• Support persona development, audience journey mapping, and concept testing for new event initiatives.
• Track industry trends, emerging topics, and competitor launches to guide innovation in event offerings.

Collaboration & Reporting

• Partner closely with cross-functional teams — sales, marketing, operations, and brand leadership — to align insights with both current event strategies and new event development goals.
• Create data visualizations and executive summaries that clearly communicate findings, opportunities, and recommendations.
• Participate in brand Operating Plan presentations.
• Assist in forecasting and modeling to support the business case for new event launches.

Qualifications

Qualifications & Skills

• Master’s degree in Business, Marketing, Economics, Statistics, or a related field.
• 5+ years of experience in research, analytics, or data insights (experience in events, media, or B2B industries a plus).
• Strong analytical and quantitative skills; comfortable interpreting large datasets.
• Experience with and understanding of AI tools.
• Proficiency with Excel, Power BI, Tableau, or similar data visualization tools.
• Familiarity with CRM and marketing automation systems (Salesforce, HubSpot, etc.).
• Strong communication and presentation skills with the ability to translate data into actionable recommendations.
• Detail-oriented, organized, and capable of managing multiple projects simultaneously.
• Curious, proactive, and passionate about using insights to drive growth and innovation in events.

Originally posted on Himalayas