Senior KOL Affiliate Specialist

Job Description

1. Responsible for managing the overall KOL Affiliate strategy to drive user acquisition, registration, approval, and transaction growth.
2. Recruit, onboard, and manage affiliate creators, micro KOLs, community promoters, and performance-based creator partners.
3. Design and optimize affiliate campaign mechanisms, including commission structure, incentive rules, ranking rewards, and performance bonus plans.
4. Manage affiliate creator communities to improve creator activation, participation, retention, and repeat promotion.
5. Coordinate with Growth, KOL, Branding, Creative, and Product teams to ensure affiliate campaigns are aligned with business goals.
6. Track affiliate performance data, including registration, approval, transaction, CPA / CPAP, conversion rate, and ROI.
7. Identify high-performing affiliate creators and build long-term cooperation plans to scale quality traffic.
8. Monitor affiliate content quality, promotion compliance, fraud risk, fake traffic, and abnormal conversion behavior.
9. Build and improve SOPs for affiliate recruitment, onboarding, task distribution, content review, commission calculation, payment tracking, and performance reporting.
10. Lead and manage the KOL Affiliate team, including daily task allocation, performance tracking, team training, and execution quality control.

Job Requirements

1. Minimum 2 years of experience in KOL affiliate, creator affiliate, performance marketing, influencer marketing, community growth, or user acquisition.
2. Must have previous team management experience, including team target setting, task allocation, performance review, and team development.
3. Must have proven successful cases in affiliate growth, creator referral programs, commission-based campaigns, or performance-driven KOL campaigns.
4. Able to provide past campaign examples with measurable results, such as registration volume, approval volume, transaction volume, CPA / CPAP improvement, ROI, creator activation rate, or affiliate revenue contribution.
5. Strong understanding of Indonesian creator ecosystem, TikTok / Instagram affiliate behavior, creator communities, and performance-based campaign models.
6. Experienced in designing commission mechanisms, incentive plans, creator ranking systems, and performance bonus models.
7. Data-driven mindset with the ability to analyze creator performance, conversion funnel, cost efficiency, and campaign ROI.
8. Strong execution and problem-solving ability, especially in managing large numbers of creators and daily campaign operations.
9. Familiar with fintech, payment, digital credit, e-commerce, F&B, lifestyle, or app growth campaigns is a plus.