Strategy & Planning Manager | Political, Midwest

• Shape the Future: Design digital media strategies, allocating budgets to power key campaigns, and ensure every brief comes to life in ways that exceed expectations.

• Collaborate and Innovate: Work hand-in-hand with our Growth and Customer Success teams to bring your strategies to life. You'll be the go-to expert, guiding our teams toward seamless campaign success.

• Win New Business: Be an integral part of our new business pitches! Your insights will help shape proposals and ensure they align perfectly with client goals.

• Industry Insights Guru: Develop category overviews, track industry trends, and present compelling updates infused with actionable takeaways and strategic recommendations to keep our clients ahead of the curve.

• Stay Ahead: Always keep your finger on the pulse of industry trends, emerging tech, and best practices. Propose bold, innovative strategies that put us ahead of the competition.

Requirements

• Proven experience (2+ years) in digital planning, media planning, or a related role within an advertising agency or digital marketing agency.

• Strong understanding of digital advertising platforms, technologies, and trends.

• Experience in developing and executing digital media plans across various channels, such as display, search, social media, programmatic, and video.

• Proficiency in using digital advertising tools and platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic DSPs.

• Experience in analyzing campaign data and performance metrics to measure effectiveness and optimize campaigns.

• Knowledge of industry best practices, emerging digital marketing trends, and new technologies.

• Fluent English (B2+)

Originally posted on Himalayas